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Can your digital ad campaign make dental insurance important?
business marketing insurance creative strategy messaging digital advertising
top 50%
51 months ago
Small pic dental

Pretend you work for an advertising agency and your creative director has asked you to design a digital campaign for dental insurance. Your target for this campaign, Millennials, are an untapped part of the dental insurance market.

Millennials cite numerous reasons for not pursuing dental insurance, such as a focus on student loans, a mistaken belief that dental insurance is prohibitively expensive, and the dangerous idea that they don't need it because their mouths are currently free of major problems.


Design the digital ad campaign that will convince Millennials to purchase dental insurance. In your response, include the following:

  1. A tagline to be used throughout the campaign. It could be a few words or a sentence, but it needs to be punchy.
  2. Where should the ads appear digitally? Consider specifying social media strategies and sites.
  3. Show us what the ad will look like. Include a visual example, and think about what images we should focus on.
  4. What information would you include in the ad? What would be the next step for someone who saw the ad?
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$90.90 N Johns Hopkins University
$90.90 Square pic 60 img 2921 Central Michigan University
$90.90 Square pic 60 photo 2 Jacobs University Bremen
$90.90 P Pennsylvania State University
$90.90 Square pic 60 ajay pic JAMK University of Applied Science,Finland
$90.90 Square pic 60 img 7794 University of Cincinnati
$90.90 Square pic 60 citi parvathi Indian Institute of Technology - Madras
$90.90 Square pic 60 kevin j. hauger University of Illinois at Urbana Champaign
$90.90 M Indiana University
$90.90 P Baruch College
$90.90 Square pic 60 121784963 3544983482220350 3456845387637098458 n Ferris State University
$23.50 Picture?width=160 University of Central Florida
$23.50 Kyendskh normal
$23.50 Square pic 60 senior picture Utah College of Dental Hygiene
$23.50 K University of South Florida
$23.50 Picture?width=160 Penn Foster
$23.50 K University of Central Florida
$23.50 Square pic 60   regeneration   by parablev Australian Catholic University, Sydney Australia
$23.50 Square pic 60 image Sarah Lawrence College
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$23.50 Square pic 60 img 1747 California Institute of Technology
$23.50 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
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$23.50 Square pic 60 img 7778 University of Oregon
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$23.50 H University of Toronto
$7.40 Square pic 60 screen shot 2016 12 13 at 3.52.04 pm Johns Hopkins University
$7.40 Picture?width=160 Not a student
$7.40 M University of Illinois
$7.40 Square pic 60 wikimania hk   august 9th   18   colours   1200px Stanford University