Can your digital ad campaign make dental insurance important?
business marketing insurance creative strategy messaging digital advertising
top 50%
19 months ago
Small pic dental

Pretend you work for an advertising agency and your creative director has asked you to design a digital campaign for dental insurance. Your target for this campaign, Millennials, are an untapped part of the dental insurance market.

Millennials cite numerous reasons for not pursuing dental insurance, such as a focus on student loans, a mistaken belief that dental insurance is prohibitively expensive, and the dangerous idea that they don't need it because their mouths are currently free of major problems.


Design the digital ad campaign that will convince Millennials to purchase dental insurance. In your response, include the following:

  1. A tagline to be used throughout the campaign. It could be a few words or a sentence, but it needs to be punchy.
  2. Where should the ads appear digitally? Consider specifying social media strategies and sites.
  3. Show us what the ad will look like. Include a visual example, and think about what images we should focus on.
  4. What information would you include in the ad? What would be the next step for someone who saw the ad?
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
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