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Can your digital ad campaign make dental insurance important?
business marketing insurance creative strategy messaging digital advertising
top 50%
65 months ago
Small pic dental

Pretend you work for an advertising agency and your creative director has asked you to design a digital campaign for dental insurance. Your target for this campaign, Millennials, are an untapped part of the dental insurance market.

Millennials cite numerous reasons for not pursuing dental insurance, such as a focus on student loans, a mistaken belief that dental insurance is prohibitively expensive, and the dangerous idea that they don't need it because their mouths are currently free of major problems.


Design the digital ad campaign that will convince Millennials to purchase dental insurance. In your response, include the following:

  1. A tagline to be used throughout the campaign. It could be a few words or a sentence, but it needs to be punchy.
  2. Where should the ads appear digitally? Consider specifying social media strategies and sites.
  3. Show us what the ad will look like. Include a visual example, and think about what images we should focus on.
  4. What information would you include in the ad? What would be the next step for someone who saw the ad?
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$90.90 N Natalie Campbell Johns Hopkins University
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$90.90 P Pranav Ranganathan Pennsylvania State University
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$90.90 Square pic 60 img 7794 Olivia Baer University of Cincinnati
$90.90 Square pic 60 citi parvathi Parvathi Madhu Indian Institute of Technology - Madras
$90.90 Square pic 60 kevin j. hauger Kevin Hauger University of Illinois at Urbana Champaign
$90.90 M Mike Wetherton Indiana University
$90.90 P Paula Judkowiak Baruch College
$90.90 Square pic 60 121784963 3544983482220350 3456845387637098458 n K B Ferris State University
$23.50 Picture?width=160 Emily Sarasa University of Central Florida
$23.50 Kyendskh normal Clayton Smith
$23.50 Square pic 60 senior picture Camille Hoff Utah College of Dental Hygiene
$23.50 K Katie Hayes University of South Florida
$23.50 Picture?width=160 Rachel Waterfield Penn Foster
$23.50 Square pic 60 kayla headshot Kayla Tracey University of Central Florida
$23.50 Square pic 60   regeneration   by parablev Angela Ponrajah Australian Catholic University, Sydney Australia
$23.50 Square pic 60 image Alyssa Paparella Sarah Lawrence College
$23.50 Picture?width=160 Ashley Salim University of Central Oklahoma
$23.50 Square pic 60 img 1747 Sumana Mahata California Institute of Technology
$23.50 Square pic 60 matthew gaiser calgary bow headshot  1 Matthew Gaiser Queen's University
$23.50 Square pic 60 t53r33gt6k Nandan Kumar IIEST
$23.50 Square pic 60 img 7778 Josh Lyman University of Oregon
$23.50 Square pic 60 dsc06977 ganesh kumar Anna University
$23.50 Picture?width=160 Wanlin Zhang
$23.50 Square pic 60 retrolga Pedro M University of Providence
$23.50 H Herminia Chow University of Toronto
$7.40 Square pic 60 screen shot 2016 12 13 at 3.52.04 pm Michael Hammerschlag Johns Hopkins University
$7.40 Picture?width=160 Roxanne Esco Not a student
$7.40 M Malabika Mishra University of Illinois
$7.40 Square pic 60 wikimania hk   august 9th   18   colours   1200px L Gelauff Stanford University
$7.40 E Ezechiel Desroches University of Central Florida
$7.40 Square pic 60 phone 7 25 16 788 Erika Fletcher Liberty University
$7.40 Picture?width=160 Cole Folwell University of Notre Dame