Next Challenge: How can we mobilize students to build a more inclusive community?
How can social media influence the way you think about mortgages?
business marketing social media banking mortgage influence
$1,600
top 50%
97
submissions
DONE
12 months ago
Small pic woman using digital tablet

NOTE: We are only interested in solutions from solvers in the Canada, United States, and United Kingdom.

More and more businesses have included social media as part of their marketing strategy and they are utilizing different social media strategies to improve their internet presence, reach potential new clients, and grow their business.

Some mortgage providers are integrating social media to engage with prospective clients by offering information about mortgages, rates; and clients of mortgage companies are using social media to share their experience with others.

We are interested in learning from solvers about their social media behavior and who or what influences them from social media.


Deliverables

Please answer the following questions in detail:

  1. How do the opinions you see shared on social media impact your own beliefs and opinions? 
  2. How important are the opinions shared in social media when you are looking for a new home or for a mortgage? Give specific examples, if possible.
  3. What kind of mortgage information would you be most interested in learning about via social media?
  4. How do you prefer to learn about mortgages, and why?
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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