We have a two-part challenge to hear YOUR insights and ideas about dollar store shopping (i.e. multi-price point dollar stores such as Family Dollar and Dollar General).  Please answer parts A and B to be eligible for a prize.  

A. How would you make dollar stores more relevant and appealing to Millennial shoppers?  Propose a unique idea that does one of the following:

• Enhances the shopping experience in-store  - Ideas could center around store layout, shelving, in-store services, new products / product categories, digital innovation, or something totally new!
• Drives Millennial traffic into dollar stores - Could be communication and marketing ideas or a tactic that would reach Millennials outside of the store setting (ex: what might convince Millennials to visit a dollar store vs. shop for essentials online)

B. How would you make dollar stores THE destination for name brand products?  Answer each of the the following:

1. When you go on a trip to buy household products, what drives your choice to buy a larger national brand versus a store brand alternative aside from just price?  If it helps explain your answer, tell us about a recent shopping experience when you had to make this choice and what influenced  your decision.  
2. How would you showcase name brand products within dollar stores so they are more appealing to shoppers than private label products (i.e. small, private brand products)?
3. What steps could a national name brand take to make their products more appealing or convenient to shop for in a dollar store setting? 

BONUS Parts A & B:  How would you leverage today's advancing technology as part of your solution for part A and/or B? 

Considerations: 

• When we say "Dollar store," we are referring to Dollar General and Family Dollar which are multi-price point (items can be more than $1) and sell household products.
• We recommend you visit a Dollar store before solving this challenge to help inform and inspire your ideas!