Skip to Main Content
What's your dream Adidas sports bra?
business product development product design competitive analysis retail sports apparel fitness customer insight athletics idea generation consumer insights
top 50%
32 months ago
Small pic adidas bra challenge 2

In the height of the athleisure and fitness movement, there are a lot of brand options for women to choose from when shopping for a sports bra.  We want Adidas sports bras to be the top choice for Millennial and Gen Z women of all shapes, sizes, and colors.  Whether they are competitive athletes in the throws of training or young professionals squeezing in  a quick jog or HIIT sesh after work.  So tell us: what would it take to win you over to Adidas sports bras?


We want to offer sports bras that will have maximum appea