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What's your dream Adidas sports bra?
business product development product design competitive analysis retail sports apparel fitness customer insight athletics idea generation consumer insights
$1,600
top 50%
184
submissions
DONE
23 months ago
Small pic adidas bra challenge 2

In the height of the athleisure and fitness movement, there are a lot of brand options for women to choose from when shopping for a sports bra.  We want Adidas sports bras to be the top choice for Millennial and Gen Z women of all shapes, sizes, and colors.  Whether they are competitive athletes in the throws of training or young professionals squeezing in  a quick jog or HIIT sesh after work.  So tell us: what would it take to win you over to Adidas sports bras?

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