Adidas
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Next Challenge: Help us create a rich and unique product experience for Alco-Bev brands in India |
What's your dream Adidas sports bra?
$1,600
top 50%
184
submissions
DONE
35 months ago
In the height of the athleisure and fitness movement, there are a lot of brand options for women to choose from when shopping for a sports bra. We want Adidas sports bras to be the top choice for Millennial and Gen Z women of all shapes, sizes, and colors. Whether they are competitive athletes in the throws of training or young professionals squeezing in a quick jog or HIIT sesh after work. So tell us: what would it take to win you over to Adidas sports bras?
Deliverables
We want to offer sports bras that will have maximum appeal to females of diverse shapes, sizes, color, culture and athletic preferences spanning competitive performance all the way to casual health and fitness. Specifically, answer the following:
- First, tell us briefly about your favorite sports bra, why you bought it, what you love about it and/or how you would improve it. Even if you don't have a favorite sports bra, concisely explain what brand you think offers the best sports bra/bras currently and why.
- How could Adidas enhance what they currently offer for sports bras, while being more inclusive? This could be a new sports bra feature, approach to sizing, way to shop, way to connect to you, etc.
- Why would your sports bra enhancement / new product appeal to females and win them over to Adidas instead of other competitor brands? Is there a certain demographic (body type, age, athletic preference, etc.) that your idea(s) would appeal to the most?
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
Leaderboard
| $52.60 |
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Matthew Gaiser Queen's University | |
| $52.60 |
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Christopher Adjei-Frimpong University of Mines and Technology, Tarkwa | |
| $52.60 |
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Colleen Welsh St. Norbert College | |
| $52.60 |
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Rachel Sweetman | |
| $52.60 |
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Sophie Zhao McGill University | |
| $52.60 |
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Alisis Garcia University of Florida | |
| $52.60 |
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Gael Shama Minnesota State University Moorhead | |
| $52.60 |
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Ally Liptak Miami University | |
| $52.60 |
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Brooke Resendes Queen's University | |
| $52.60 |
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S. Lovey Parker DeVry University | |
| $52.60 |
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Paige Nye Oral Roberts University | |
| $52.60 |
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Mercisadies Meyer Penn Foster | |
| $52.60 |
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Jasmine Xie Swarthmore College | |
| $52.60 |
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Robyn Taylor Penn Foster College | |
| $52.60 |
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Lindy Smith Loyola University Chicago | |
| $52.60 |
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Valerie Davidson Penn Foster | |
| $52.60 |
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Rebecca Peake University of Southern Queensland | |
| $52.60 |
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Miao K University of Queensland | |
| $52.60 |
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Heather Curtis Duke University | |
| $14.80 |
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Anna Michaud University of New England | |
| $14.80 |
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Funnie Bunnie University of Miami | |
| $14.80 |
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Peiwei Li North Carolina State University | |
| $14.80 |
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Puja Kumari St. John’s university | |
| $14.80 |
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Megan Lynch University of Connecticut | |
| $14.80 |
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Stephanie Simosa University of Central Florida | |
| $14.80 |
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Riha Desi University of Toronto | |
| $14.80 |
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Renell Madarang-Yim Penn Foster | |
| $14.80 |
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Victoria Batten West Chester University | |
| $14.80 |
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Emma Gardner (Emgardner17) Penn Foster | |
| $14.80 |
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Heather Allen Nottingham | |
| $14.80 |
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Mercy Mwende Lio University of Aberdeen | |
| $14.80 |