Skip to Main Content
How does liquid fabric softener make you and your clothes look and feel?
business product development advertising marketing psychology product marketing ideation innovation textiles clothing
top 12
59 months ago
Small pic fabsoftener

Fabric Softener liquids are added to laundry loads and are currently known for:

- Softening clothes to make them more comfortable to wear

- Leaving behind a pleasant scent to make clothes smell fresh

We make liquid fabric softeners, our target demographic is women ages 20-30, and are eager to learn more about what you think about the product. What benefit could we add on top of softness & scent that will leave women looking and feeling great in their clothes? How does liquid fabric softener change how your clothes feel when you wear them? How does it change how you feel when you wear those clothes?

INTERNATIONAL STUDENTS: If you are from or have connections to South East Asia, Brazil or the UK