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How can a bank help Millennial and Gen Z consumers plan to start a family?
Challenge Type: business
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top 50%
24 months ago

Online banking is growing in popularity and becoming a more critical service as evidenced by the need during the global pandemic. As an online bank, we serve our communities and customers by making banking smarter, simpler and more convenient.

As people begin to plan for families, it is important to start mapping out finances, both to have children and then to manage family finances thereafter. We want to know how our online bank can best help consumers through this process.

  1. What important financial elements need to be considered in the process of planning for starting a family and managing finances thereafter?
  2. What is your groundbreaking idea for how an online bank can serve their guests and/or customers throughout this process?
    1. Be as specific as possible. What features will be included in your solution to make it an effective resource? (Ex. Weekly check-ins, progress tracker, etc.)
    2. Note: We are open to ideas that serve guests (non-customers) and/or customers. For context, think about how a streaming service offers free viewing or listening, but advanced features for paying customers.
  3. (Optional) If you feel it would strengthen your submission, attach an artistic rendering (sketch, mockup, wireframe, etc.) showing how your idea works and the most important features that a customer would use.

Note: Feel free to get creative. The solution could be anything from a digital resource such as an app/website to a physical representative, paper resources, online or in-person courses, etc. This challenge was purposefully kept broad because the challenge host is interested in a wide array of potential solutions and ideas.

    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$142.90 Joshua Y. Ansong UMaT
$142.90 m .
$142.90 n r
$142.90 Patience Kabura San Jose State University
$142.90 TM S
$142.90 Crystal Scott University of Technology, Jamaica
$142.90 Jacqueline Duong University of California, Los Angeles
$36.40 Christian Bakken Georgetown University
$36.40 Funnie Bunnie University of Miami
$36.40 Gupta Rawal
$36.40 Olivia Nguyen University of California at Davis
$36.40 Abhishek Mishra Abdul Kalam Technical University, Lucknow
$36.40 Jessie Jahns
$36.40 Ana Lucia Diaz Universidad de Nariño
$36.40 Maryam A. University of Illinois at Chicago
$36.40 Edward Buckman
$36.40 Mary Wanjiru Muiruri
$36.40 Oliver Mbugua University of Virginia
$11.10 Brandon Kanute
$11.10 KaoChee Vang
$11.10 Karen Miller West Virginia University
$11.10 Zariah Loni Minnesota State University Moorhead
$11.10 Nickk Thanh
$11.10 Penni Lewis Louisiana State University in Shreveport
$11.10 Treena Parnell
$11.10 Jessica K
$11.10 Dr. Janelle Christine Simmons Liberty University
$11.10 Amy Beamer
$11.10 Anabel Bianchi Riera
$11.10 Daniel Hoang Drexel University
$11.10 Thang Nguyen University of Vermont
$11.10 willie thompson Norfolk State College
$11.10 LaWanda Glenn
$11.10 Katya Garcia the Arts Institute
$11.10 Edilson Gomes de Lima Ibero American