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How can a bank help Millennial and Gen Z consumers plan to start a family?
business open innovation banking customer experience financial financial services
top 50%
6 months ago
Small pic drew hays 7tgqlzhcjz8 unsplash

Online banking is growing in popularity and becoming a more critical service as evidenced by the need during the global pandemic. As an online bank, we serve our communities and customers by making banking smarter, simpler and more convenient.

As people begin to plan for families, it is important to start mapping out finances, both to have children and then to manage family finances thereafter. We want to know how our online bank can best help consumers through this process.

  1. What important financial elements need to be considered in the process of planning for starting a family and managing finances thereafter?
  2. What is your groundbreaking idea for how an online bank can serve their guests and/or customers throughout this process?
    1. Be as specific as possible. What features will be included in your solution to make it an effective resource? (Ex. Weekly check-ins, progress tracker, etc.)
    2. Note: We are open to ideas that serve guests (non-customers) and/or customers. For context, think about how a streaming service offers free viewing or listening, but advanced features for paying customers.
  3. (Optional) If you feel it would strengthen your submission, attach an artistic rendering (sketch, mockup, wireframe, etc.) showing how your idea works and the most important features that a customer would use.

Note: Feel free to get creative. The solution could be anything from a digital resource such as an app/website to a physical representative, paper resources, online or in-person courses, etc. This challenge was purposefully kept broad because the challenge host is interested in a wide array of potential solutions and ideas.

    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$142.90 Square pic 60 20220413 071449 UMaT
$142.90 M
$142.90 N
$142.90 Square pic 60 inshot 20200923 200028765 San Jose State University
$142.90 T
$142.90 Square pic 60 prof pphoto University of Technology, Jamaica
$142.90 J University of California, Los Angeles
$36.40 C Georgetown University
$36.40 F University of Miami
$36.40 G
$36.40 Square pic 60 13 University of California at Davis
$36.40 Square pic 60 img 20201117 123037 384 Abdul Kalam Technical University, Lucknow
$36.40 J
$36.40 A
$36.40 M University of Illinois at Chicago
$36.40 E
$36.40 M
$36.40 Square pic 60 wp 20180112 001 University of Virginia
$11.10 B
$11.10 K
$11.10 Square pic 60 6be95546d3ad8609795545599b1648ad West Virginia University
$11.10 Z Minnesota State University Moorhead
$11.10 Picture?width=160
$11.10 P Louisiana State University in Shreveport
$11.10 Square pic 60 20210319 100521
$11.10 J
$11.10 Square pic 60 njphotoshootjanelle Liberty University
$11.10 A
$11.10 A
$11.10 D Drexel University
$11.10 T University of Vermont
$11.10 W Norfolk State College
$11.10 L