Find new solutions that combat odors when caring for the elderly
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Small pic clorox challenge

We want to find solutions that are capable of combating odors associated with aging, human urine, and feces - emanating from sources like carpets, upholstery, laundry, and air and body odors. Products specifically designed for these types of odors would be highly valued by caregivers who are taking care of elderly patients who are living at home. These caregivers are typically relatives of the elderly patient or paid home health care providers. These caregivers currently use work-arounds (Lysol, Febreeze, etc.) and are unhappy with those work-arounds because they don’t fully take care of the smell, masking it more than anything.

The company research shows that caregivers care about the following when dealing with odor:

• They want the odor elimination to be discreet (they don’t want to offend their patient)

• They want the product to eliminate the odor completely

Keep in mind the following when submitting your solutions:

- Your solution or elements of your solution must be disposable.

- Your solution must be safe to use and not require that the consumer use protective clothing,

such as masks or gloves.

- Your solution must be affordable … under $10

Acceptable formats for your submissions include: sprays, aerosols, passive systems, personal care products (odor eliminating lotions and creams).

NOTE: The company strongly recommends that you research either in your local retail stores or online the different types of solutions already in the marketplace.


Executive summary - One-page summary that describes your idea, clearly articulates the consumer benefit and reason to buy. In your summary, please answer the following questions:

-What is the idea?

-How does it work?

-How does it fulfill the requirements?

-What are the benefits?

-What does it enable the consumer do to that they cannot do today?

-What makes it unique?

-What is the technology?

-Support information – Any research you have conducted to build the credibility of your idea.

Visual representation – any sketches, drawings, pictures, etc. of your solution that may be used by you to show how your solution looks or works, how the consumer interacts with it, etc.


Avoid the following elements in your solutions:

- Body deodorants (sticks or sprays specifically for underarm use)

- Typical air fresheners that use heavy fragrance

- Strong antiseptic smell that screams “this is a sick room.”

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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