How would you prefer to take medications and supplements?
food science medicine consumer insights treatment medical health care industry
top 50%
15 months ago
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Medications and dietary supplements (e.g. vitamins) that support health and wellness can come in many forms, including soft gels, tablets, bottles of liquid, powders, gummies, two-piece capsules, pills, etc.  We want to bring people the ideal form of medications and supplements so that they are easy (and perhaps even enjoyable!) to take.  


First,  answer the survey questions above the open text box. 

Next, answer the following short-answer questions in the open text box:

  1.  What do you like and dislike about the forms of the meds or supplements you've taken?  Consider things such as taste, texture, size, etc. rather than packaging.
  2. What forms of medication or supplements that are currently available today do you think are the most ideal?  Do you have preferences in the following scenarios?
    • Taking medication / supplements at home vs. on-the-go
    • Taking medication / supplements when you feel well vs. when you feel sick
  3. Do you ever choose to not take medicine or supplements and do something else instead? (think about certain foods, holistic treatments, a lifestyle intervention, etc.) If so, what do you do?
  4. What is your idea for a NEW way to take medications and/or supplements, specifically?  Your ideas should be for the meds/supplements themselves and not how they are packaged.


  • The medication and supplements we refer to are those that support health & wellness and NOT those for beauty benefits and/or performance.
  • Our focus is on the actual medication / supplements themselves and NOT the packaging.  For example, you should avoid sharing about the type of bottle you would want for your pills.  

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Top 10% share $500 Next 15% share $200 Next 25% share $100
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