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How would you prefer to take medications and supplements?
food science medicine consumer insights treatment medical health care industry
top 50%
45 months ago
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Medications and dietary supplements (e.g. vitamins) that support health and wellness can come in many forms, including soft gels, tablets, bottles of liquid, powders, gummies, two-piece capsules, pills, etc.  We want to bring people the ideal form of medications and supplements so that they are easy (and perhaps even enjoyable!) to take.  


First,  answer the survey questions above the open text box. 

Next, answer the following short-answer questions in the open text box:

  1.  What do you like and dislike about the forms of the meds or supplements you've taken?  Consider things such as taste, texture, size, etc. rather than packaging.
  2. What forms of medication or supplements that are currently available today do you think are the most ideal?  Do you have preferences in the following scenarios?
    • Taking medication / supplements at home vs. on-the-go
    • Taking medication / supplements when you feel well vs. when you feel sick
  3. Do you ever choose to not take medicine or supplements and do something else instead? (think about certain foods, holistic treatments, a lifestyle intervention, etc.) If so, what do you do?
  4. What is your idea for a NEW way to take medications and/or supplements, specifically?  Your ideas should be for the meds/supplements themselves and not how they are packaged.


  • The medication and supplements we refer to are those that support health & wellness and NOT those for beauty benefits and/or performance.
  • Our focus is on the actual medication / supplements themselves and NOT the packaging.  For example, you should avoid sharing about the type of bottle you would want for your pills.  

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $500
Next 15%
will share $200
Next 25%
will share $100
Actual individual rewards will be based on the total number of eligible solutions.
$18.50 H New School University
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$18.50 Picture?width=160 Stetson University
$18.50 Square pic 60 professional picture Virginia Polytechnic Institute and State University
$18.50 F University of Miami
$18.50 2bb1eab35c071043db493710ed77476f normal Tennessee Tech University
$18.50 Y Duke University
$18.50 O Drexel University
$18.50 S Drexel University
$18.50 Square pic 60 3eb58800 7e02 4d5d 9264 055e3af6ce01 USTHB
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$18.50 Picture?width=160 Indian Institute of Technology - Bombay
$18.50 Square pic 60 photo 2 Jacobs University Bremen
$18.50 Square pic 60 944020 10208823548695252 2288338913831781622 n University of California at Davis
$18.50 Square pic 60 img 20180623 173856 Financial University
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$18.50 A New York University
$18.50 Square pic 60 marcus horn 3 Carnegie Mellon University
$18.50 N Cypress College
$18.50 L Concordia University
$18.50 Picture?width=160 Penn Foster College
$18.50 A Penn Foster
$5.10 Picture?width=160 University of Florida
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$5.10 Picture?width=160 Johns Hopkins University
$5.10 Picture?width=160 Penn Foster