When buying prescription eyewear, consumers seem to experience two very distinct journeys: one for the frames and one the prescription lenses.
For frames, consumers are often given a wide range of options with brands, features, and benefits that are easily recognizable and understandable.
Conversely, for prescription lenses, there seems to be less clarity on brand options or the product's features/benefits.
Our company produces Ray-Ban® eyeglasses. With your help, we would like to understand what innovative features or benefits can be added to create a better prescription lenses.
We are seeking highly creative ideas for unmet product needs / wants. Your ideas can be futuristic and it's fine if they aren't technically possible yet. Don't hesitate to think outside the box! Don't hold back!
Help us determine how Ray-Ban can innovate on prescription lenses. Remember: think about CLEAR lenses--meaning correction eyewear for everyday use, NOT sunglasses and NOT frames. Answer the following questions in detail:
- How might you expect branded Ray-Ban prescription lenses to differ from other lenses?
- What new product features or benefits can Ray-Ban innovate in for prescription lenses? Please be as detailed as possible.
- How can Ray-Ban innovate in Rx Lenses by creating features or benefits that bring forward a fashion value proposition?
AVOID: We have heard the common concerns around scratch-resistant, thinner, and lighter lenses. We have also heard ideas around augmented reality or wearables. Please help us avoid these subjects and challenge us to go beyond them. Be creative!!
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
will receive $100 each
will receive $25 each
| $100.00 |
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Joey Latimore University of Houston-Downtown | |
| $100.00 |
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Sharicia Mason Jacobs University Bremen | |
| $100.00 |
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Avijit Majumder Manipal University | |
| $100.00 |
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n r | |
| $100.00 |
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Brooke Bermel Palm Beach Atlantic University | |
| $25.00 |
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Alyssa Binder university of central florida | |
| $25.00 |
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Tran Anh Kiet Nguyen University of Central Florida | |
| $25.00 |
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Vijayshree Gidde University of Central Missouri | |
| $25.00 |
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Priyansh Jain Birla Institute of Technology, Mesra | |
| $25.00 |
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Aaron Jon Tetteh University of cape coast | |
| $25.00 |
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Gibran Santa Cruz Ruiz Oregon State University | |
| $25.00 |
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Winter Rose University | |
| $25.00 |
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Maximos McCoy University of Central Florida | |
| $25.00 |
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Penni Lewis Louisiana State University in Shreveport | |
| $25.00 |
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Ben Chalupa University of Central Florida | |
| $25.00 |
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Nico Gagliardi University of Central Florida | |
| $25.00 |
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Jasmina Ristic Belgrade University | |
| $25.00 |
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Bianka Petrova Oxford University | |
| $25.00 |
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Morganne Flood University of Central Florida | |
| $25.00 |
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Keila Couitcher Grand Valley State University | |
| $25.00 |
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Matthew Cahill University of Central Florida | |
| $25.00 |
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TJ Fritts University of Tennessee | |
| $25.00 |
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Brandon Nemeth University of Central Florida | |
| $25.00 |
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Amy Blais University of Ontario Institute of Technology | |
| $25.00 |
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Devora Fish Lesley University | |
| $25.00 |
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Edwin Cruz University of Central Florida | |
| $25.00 |
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Tony Glackin Morningside College | |
| $25.00 |
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JuanCarlos Cabezas University of Central Florida | |
| $25.00 |
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Tu-Ann Rose Penn Foster College | |
| $25.00 |
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Caitlyn Zielinski University of Central Florida | |
| $25.00 |
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Adam Gordon University of central florida | |
| $25.00 |
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