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What will take your prescription lenses to the next level?
business product development product design creative strategy innovation brand development consumer insights product innovation
$1,600
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8 months ago
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When buying prescription eyewear, consumers seem to experience two very distinct journeys: one for the frames and one the prescription lenses. 

For frames, consumers are often given a wide range of options with brands, features, and benefits that are easily recognizable and understandable. 

Conversely, for prescription lenses, there seems to be less clarity on brand options or the product's features/benefits. 

Our company produces Ray-Ban® eyeglasses. With your help, we would like to understand what innovative features or benefits can be added to create a better prescription lenses. 

We are seeking highly creative ideas for unmet product needs / wants. Your ideas can be futuristic and it's fine if they aren't technically possible yet. Don't hesitate to think outside the box! Don't hold back!