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What will take your prescription lenses to the next level?
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28 months ago
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When buying prescription eyewear, consumers seem to experience two very distinct journeys: one for the frames and one the prescription lenses. 

For frames, consumers are often given a wide range of options with brands, features, and benefits that are easily recognizable and understandable. 

Conversely, for prescription lenses, there seems to be less clarity on brand options or the product's features/benefits. 

Our company produces Ray-Ban® eyeglasses. With your help, we would like to understand what innovative features or benefits can be added to create a better prescription lenses. 

We are seeking highly creative ideas for unmet product needs / wants. Your ideas can be futuristic and it's fine if they aren't technically possible yet. Don't hesitate to think outside the box! Don't hold back!


Help us determine how Ray-Ban can innovate on prescription lenses. Remember: think about CLEAR lenses--meaning correction eyewear for everyday use, NOT sunglasses and NOT frames. Answer the following questions in detail:

  1. How might you expect branded Ray-Ban prescription lenses to differ from other lenses?
  2. What new product features or benefits can Ray-Ban innovate in for prescription lenses? Please be as detailed as possible.
  3. How can Ray-Ban innovate in Rx Lenses by creating features or benefits that bring forward a fashion value proposition?

AVOID: We have heard the common concerns around scratch-resistant, thinner, and lighter lenses. We have also heard ideas around augmented reality or wearables. Please help us avoid these subjects and challenge us to go beyond them. Be creative!!

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
5 Winners
will receive $100 each
44 Honorable Mentions
will receive $25 each
$100.00 Square pic 60 myavatar University of Houston-Downtown
$100.00 Square pic 60 photo 2 Jacobs University Bremen
$100.00 Square pic 60 img20190108124848 Manipal University
$100.00 N
$100.00 Square pic 60 3d788a2f 8c49 4b7c b7a8 1721baf87e42 Palm Beach Atlantic University
$25.00 A university of central florida
$25.00 Picture?width=160 University of Central Florida
$25.00 Square pic 60 img 3487 University of Central Missouri
$25.00 Square pic 60 priyansh jain 7 Birla Institute of Technology, Mesra
$25.00 Square pic 60 34482506 224131315031457 1807652104530034688 n University of cape coast
$25.00 G Oregon State University
$25.00 W University
$25.00 M University of Central Florida
$25.00 P Louisiana State University in Shreveport
$25.00 B University of Central Florida
$25.00 N University of Central Florida
$25.00 J Belgrade University
$25.00 B Oxford University
$25.00 Picture?width=160 University of Central Florida
$25.00 K Grand Valley State University
$25.00 M University of Central Florida
$25.00 T University of Tennessee
$25.00 B University of Central Florida
$25.00 A University of Ontario Institute of Technology
$25.00 D Lesley University
$25.00 E University of Central Florida
$25.00 T Morningside College
$25.00 J University of Central Florida
$25.00 T Penn Foster College
$25.00 C University of Central Florida
$25.00 A University of central florida
$25.00 Picture?width=160