Summit Brands
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Next Challenge: What non-product attributes drive purchase of food and beverage products? |
Plink has been the most trusted name in deodorizing sinks, drains, and garbage disposals. Consumers know to use Plink to make their kitchens fragrant with the scent of lemon, lavender, or orange citrus. Add in Plink’s familiar clip-strip display in retail stores and you have a product that consumers recognize and return to again and again. Now, Plink wants to bring its fresh scents to curbside garage bins and trash receptacles too.
Propose a new product that provides a pleasant odor to offset garbage smells in 64-gallon and 95-gallon wheeled garbage bins that can be wheeled to the curb, as well as smaller receptacles in the home. Please provide ideas that are cost-effective for producers, functional, and mess-free for consumers.
Successful solutions will include:
1. A one-sentence summary of your idea at the top of your response.
2. A packaging description and sketch for at least six units on a card for clip strip presentation.
3. A explanation of how the odor-fighting product will go in the bin. Does it hang from the top, sit in the bottom, or is it attached somewhere else? Let us know or show us in an image!
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
| Top 5 share $750 | Next 5 share $250 |
| $150.00 |
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Leah Pate University of Georgia | |
| $150.00 |
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Alexander Malin Rensselaer Polytechnic Institute | |
| $150.00 |
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Jiaxen Lau Oxford University | |
| $150.00 |
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Ansh Tayal National Institute of Technology Trichy | |
| $150.00 |
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Ilana Marshall University of South Florida | |
| $50.00 |
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Pedro Simplicio University of Providence | |
| $50.00 |
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James Ferrara Northeastern University | |
| $50.00 |
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Nathan Dela Castro Colorado State University | |
| $50.00 |
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Raj Nair George Mason University | |
| $50.00 |
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Kishore Adimulam University of Illinois |
