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Next Challenge: What messaging could unlock star potential for our strong, effective portfolio of topical pain relievers? |

If you're reading this, you probably have at least 60 to 70 years of laundry in your future. That's a lot of sorting, washing, drying, folding, and ironing. It's not a stretch to say that laundry can quickly turn into an annoying, joyless hassle. For most people, it's a necessary chore. We want to make it less of a burden.
Millennials, with a lifetime of laundry ahead of them, would appreciate a laundry routine that is less complicated, more convenient, and less time consuming. Consider how the Swiffer line of products made cleaning floors so much easier than using a mop and bucket of soapy water. We want to do that for laundry. Give us your best idea, and don't be afraid to think outside the box!
Tell us how you would make laundry less of a hassle. Specifically:
- What's an out of the box idea for a product that will make laundry less of a hassle? Explain your idea in detail, including who it appeals to.
- How will your idea not just be a novelty, but something that makes laundry easier day after day and load after load? How can it be a long term solution?
- What is the least enjoyable aspect of doing laundry, in your opinion? How can we make that single aspect hassle-free?
NOTE: We are looking for solutions with depth, and specific insights instead of broad ones. Please don't submit ideas that already exist on the market.
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
will share $1,000
will share $400
will share $200
$52.60 |
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Jessica Somers Middlesex University | |
$52.60 |
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Oliver Waldemar Los Rios Community College District | |
$52.60 |
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Yasmin Molune Assumption University | |
$52.60 |
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Kelsey Brunette University of Michigan | |
$52.60 |
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Kora Davis University of Alberta | |
$52.60 |
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Amy Fernandez University of Central Florida | |
$52.60 |
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Matthew Gaiser Queen's University | |
$52.60 |
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Jon Mills University of North Carolina at Chapel Hill | |
$52.60 |
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Debra Hamel Yale University | |
$52.60 |
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Aliyah Provost Johnson Penn Foster | |
$52.60 |
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Erin Hanscom Ithaca College | |
$52.60 |
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Jule Shigihara New Jersey Institute of Technology | |
$52.60 |
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Sharicia Mason Jacobs University Bremen | |
$52.60 |
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Ansh Tayal National Institute of Technology Trichy | |
$52.60 |
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Josh Lyman University of Oregon | |
$52.60 |
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Ajay Sharma JAMK University of Applied Science,Finland | |
$52.60 |
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Christopher Adjei-Frimpong University of Mines and Technology, Tarkwa | |
$52.60 |
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Siddhi Kasliwal Indian Institute of Technology - Bombay | |
$52.60 |
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John Goodnough Sacred Heart University | |
$14.30 |
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Meenu Kumari | |
$14.30 |
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Junwei Tan University of Minnesota | |
$14.30 |
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Julia Garcia New Jersey Institute of Technology | |
$14.30 |
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Jorge Mario Vega Iglesias Universidad Santo tomas | |
$14.30 |
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Samantha Thompson Brock University | |
$14.30 |
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Jerry Zhang | |
$14.30 |
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Sagari Raju Vatchavayi University of Minnesota | |
$14.30 |
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Matthew Klitsch Penn Foster | |
$14.30 |
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Jos Farquhar University of York | |
$14.30 |
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Dr. Janelle Christine Simmons Liberty University | |
$14.30 |
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Harshita Bommireddypalli University of Maryland Baltimore County (UMBC-DOM) | |
$14.30 |
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Parker Nye Oral Roberts University | |
$14.30 |
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Tiffany Ladeira |