Video Challenge: What is the future of petfood?
food science video nutrition food technology cultural awareness youtube trend analysis idea generation pet
$1,600
top 50%
63
submissions
DONE
13 months ago
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*This challenge is intended for those who have a pet dog or cat!  We also encourage participation from EUROPEAN SOLVERS for this challenge. 

Millennials sit at the forefront of contemporary pet culture. Compared to other groups, they get their first pet at a younger age, spend more money on their pets' comfort needs, and place greater importance on the nutritional value of pet food. Although millennials can remember how their dogs and cats were fed as kids, that doesn't necessarily mean it will look the same in 10 years. The continuing advancements in technology, ingredients, and other areas could have a big impact on how millennial pet owners feed their pets in years to come.

Deliverables

Considerations: This challenge is intended for the following:

  • -Dog or cat owners only!
  • -European solvers 
  • *Video submissions are preferred!  This will impact prizes.  

We are interested in ideas for the future of pet food. Specifically, answer the following:

  1. Do you have a dog or cat?  Please describe how you currently feed your dog or cat.  Include any relevant details about your relationship with your pet (ex: how often you see them; do they live indoors or outdoors; etc).
  2. How could technology affect the way we feed our pets? How could it affect what we feed them?
  3. What trends might impact the pet food industry?
  4. Envision it is 10 years from now. Describe how people will feed their dogs or cats.
  5. Which advertising channel (e.g. TV, social media, mobile ads, etc) are you most exposed to?  Which channel has the biggest influence on you?  

BONUS:  Submit your submission as a video. This is our preferred type of submission and will impact ratings for the prize money.  Please submit your video as a Youtube link or upload to the submission so that it does not require a download from Google drive.  Reach out with questions!

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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