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Video Challenge: What is the future of petfood?
food science video nutrition food technology cultural awareness youtube trend analysis idea generation pet
top 50%
64 months ago
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*This challenge is intended for those who have a pet dog or cat!  We also encourage participation from EUROPEAN SOLVERS for this challenge. 

Millennials sit at the forefront of contemporary pet culture. Compared to other groups, they get their first pet at a younger age, spend more money on their pets' comfort needs, and place greater importance on the nutritional value of pet food. Although millennials can remember how their dogs and cats were fed as kids, that doesn't necessarily mean it will look the same in 10 years. The continuing advancements in technology, ingredients, and other areas could have a big impact on how millennial pet owners feed their pets in years to come.


Considerations: This challenge is intended for the following:

  • -Dog or cat owners only!
  • -European solvers 
  • *Video submissions are preferred!  This will impact prizes.  

We are interested in ideas for the future of pet food. Specifically, answer the following:

  1. Do you have a dog or cat?  Please describe how you currently feed your dog or cat.  Include any relevant details about your relationship with your pet (ex: how often you see them; do they live indoors or outdoors; etc).
  2. How could technology affect the way we feed our pets? How could it affect what we feed them?
  3. What trends might impact the pet food industry?
  4. Envision it is 10 years from now. Describe how people will feed their dogs or cats.
  5. Which advertising channel (e.g. TV, social media, mobile ads, etc) are you most exposed to?  Which channel has the biggest influence on you?  

BONUS:  Submit your submission as a video. This is our preferred type of submission and will impact ratings for the prize money.  Please submit your video as a Youtube link or upload to the submission so that it does not require a download from Google drive.  Reach out with questions!

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$142.90 J Jen Evans New School University
$142.90 Square pic 60 img 8396 Amy Fernandez University of Central Florida
$142.90 J Johnson Nguyen Langara College
$142.90 Square pic 60 img072 2 Francis Daniel Santia Harvard University
$142.90 P Paula Judkowiak Baruch College
$142.90 Square pic 60 img 0737 Ellen Rathe Marist College at Poughkeepsie
$142.90 Picture?width=160 Jocelyn Clendening Elon University
$44.40 Square pic 60 natashalund227 1437372121 140 1 Natasha Lund Copen Hagen Business School
$44.40 M Madison Frerking University of the Incarnate Word
$44.40 Square pic 60 1461757844 tmp 709837c5 2e46 4b74 ba48 3b3e76c36636 Christopher Snipes Temple University
$44.40 Square pic 60 jordan lake picture Jordan Patterson Duke University
$44.40 Square pic 60 linkedinnnewgrad Samantha Slama Marist College at Poughkeepsie
$44.40 S Shane Lawson Missouri University of Science and Technology
$44.40 Picture?width=160 James King Central Alabama Community College
$44.40 M Morghan Miller North Hennepin Community College
$44.40 M Misza Ozdowski Heriot-Watt University
$12.50 Square pic 60 wikimania hk   august 9th   18   colours   1200px L Gelauff Stanford University
$12.50 C Clement Ferris University of Massachusetts
$12.50 Picture?width=160 Christian Fleming University of North Florida
$12.50 Square pic 60 misa fotka Michaela Novotná Middlesex University, London
$12.50 Square pic 60 img 20201203 185411 639 Samantha Thompson Brock University
$12.50 M Melanie Margel-Nathanson Western University
$12.50 2bb1eab35c071043db493710ed77476f normal Enahoro Enas Tennessee Tech University
$12.50 D Dalia Ramos California State University, Los Angeles
$12.50 J Jerry Zhang
$12.50 A Andrea Barrera Penn Foster
$12.50 Square pic 60 6f136534 0a3c 4d8e b026 2b4d7ba86639 Briona Rivera Milwaukee Career College
$12.50 T Taylor Cox University of Northern British Columbia
$12.50 Picture?width=160 Britney Schoonmaker Penn Foster
$12.50 J Jacob Schwing University of Central Florida
$12.50 Picture?width=160 Arun Kumar
$12.50 Picture?width=160 Kunal Sajnani Kaplan University
Submission questions