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Video Challenge: What is the future of petfood?
food science video nutrition food technology cultural awareness youtube trend analysis idea generation pet
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44 months ago
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*This challenge is intended for those who have a pet dog or cat!  We also encourage participation from EUROPEAN SOLVERS for this challenge. 

Millennials sit at the forefront of contemporary pet culture. Compared to other groups, they get their first pet at a younger age, spend more money on their pets' comfort needs, and place greater importance on the nutritional value of pet food. Although millennials can remember how their dogs and cats were fed as kids, that doesn't necessarily mean it will look the same in 10 years. The continuing advancements in technology, ingredients, and other areas could have a big impact on how millennial pet owners feed their pets in years to come.