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Next Challenge: What food trends will emerge and fade away in 2023?
What messaging could unlock star potential for our strong, effective portfolio of topical pain relievers?
business marketing communications product marketing brand management consumer goods branding
$1,600
top 50%
100%
entries reviewed
DONE
34 days ago
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Topical analgesics are medications that are applied directly to the skin to relieve pain. They can be used to temporarily relieve minor aches and pains of muscles and joints associated with arthritis, simple backache, strains, sprains, bruises, and more. They come in a variety of forms, with varying ingredients and different application methods and are increasing in popularity due to several factors such as precision targeting and better control, immediate relief, and perception of less medicine/more natural.

Existing products in the brand’s portfolio deliver a cooling effect via three sensates (ingredients that provide therapeutic sensations), two pain relieving ingredients (menthol and camphor), and six essential oils. Three forms are available:

  1. A non-greasy lotion
  2. A fast-acting dry spray
  3. A roll-on with a massaging, stainless steel tri-rollerball head (see below)