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Apply Gamification to Finance
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69 months ago
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The Royal Bank of Canada (RBC) serves 18 million clients across 51 different countries. Like a traditional bank, RBC's services include checking accounts, savings accounts, credit cards, mortgages, loans, etc.

We would like your help in identifying ways Gamification principles could be used to innovate, help us relook at our existing products and processes, and serve our customers better.


Consider products/services that have elements of gamification. We encourage you to explore all industries and geographies, not just financial services. Then submit the following:

1. FEATURE - Describe a gamification feature that has impressed you or worked well someplace else. How does it work?

2. IMPACT - Explain what behaviors or outcomes result from this feature.

3. EXAMPLES - Share 1-3 examples of products or services where this feature has been used successfully (reference any sources).