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Can you gamify retirement savings for today's workforce?
business insurance innovation financial management employee benefits gamification
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59 months ago
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Thanks to a number of factors, today's workforce--from new hires in their 20s all the way to those about to retire--tends to be finance conscious. While many financial plans have focused on creatively paying off current debt, few have taken an equally creative approach to saving for retirement. 

One novel approach we want to consider is gamification, or the use of game-like elements and features in non-game settings to improve user engagement or adoption. Potential game aspects include point scoring, achievement, leveling up, competition, and more. 

The goal is to use gamification in a novel, fun, and interesting way that will encourage more workers to start saving for retirement, save more, and contribute to their retirement more regularly. 


Gamify retirement saving for people currently in the workforce. Specifically, include the following in your response:

  1. Describe a gamification feature that you have found compelling elsewhere, either in an actual game or in life. Where did you encounter it? What about it engaged you? What did it make you do as a result?
  2. How can we use this feature to increase commitment to retirement savings among young professionals?
  3. Provide a mockup, sketch, flowchart, image, or similar visual to illustrate and explain your idea.

CRITERIA: Out of the box ideas are strongly encouraged! We want an idea that will create a sustained change in behavior, not a quick even that will happen before people go back to their norm. Ideally, the solution will be effective across the age spectrum of today's workers, from Generation Z and Millennials to Generation X and Baby Boomers. 

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$71.40 D McMaster University
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$71.40 K University of Michigan
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$71.40 M University of Central Florida
$71.40 Square pic 60 tanner lambert 2 South Dakota State University
$71.40 Square pic 60 img072 2 Harvard University
$71.40 Picture?width=160 University of British Columbia
$71.40 Rslsenxx normal CWU
$71.40 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
$71.40 H University Malaya
$71.40 S The Ohio State University
$71.40 L Cornell University
$19.00 Picture?width=160 University of Central Florida
$19.00 Square pic 60 10341511 869957326353724 1047128435534609770 n University of Michigan
$19.00 M University of Illinois
$19.00 Square pic 60 phone 7 25 16 788 Liberty University
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$19.00 Square pic 60 10385551 581319372012926 548593488174166465 n University of Petroleum and Energy Studies
$19.00 Square pic 60 img 7778 University of Oregon
$19.00 Picture?width=160 Drexel University
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$19.00 Square pic 60 img 3461 University of Central Florida
$19.00 P Baruch College
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$19.00 Square pic 60 dcf5f77f ecdb 4bb7 af7a d0dd0a5246bf Arizona State University
$19.00 S California State University, Long Beach
$19.00 Square pic 60 photo 2 Jacobs University Bremen
$19.00 Square pic 60 image University of Central Florida
$19.00 J University of Central Florida
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