Can you gamify retirement savings for today's workforce?
business insurance innovation financial management employee benefits gamification
top 50%
18 months ago
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Thanks to a number of factors, today's workforce--from new hires in their 20s all the way to those about to retire--tends to be finance conscious. While many financial plans have focused on creatively paying off current debt, few have taken an equally creative approach to saving for retirement. 

One novel approach we want to consider is gamification, or the use of game-like elements and features in non-game settings to improve user engagement or adoption. Potential game aspects include point scoring, achievement, leveling up, competition, and more. 

The goal is to use gamification in a novel, fun, and interesting way that will encourage more workers to start saving for retirement, save more, and contribute to their retirement more regularly. 


Gamify retirement saving for people currently in the workforce. Specifically, include the following in your response:

  1. Describe a gamification feature that you have found compelling elsewhere, either in an actual game or in life. Where did you encounter it? What about it engaged you? What did it make you do as a result?
  2. How can we use this feature to increase commitment to retirement savings among young professionals?
  3. Provide a mockup, sketch, flowchart, image, or similar visual to illustrate and explain your idea.

CRITERIA: Out of the box ideas are strongly encouraged! We want an idea that will create a sustained change in behavior, not a quick even that will happen before people go back to their norm. Ideally, the solution will be effective across the age spectrum of today's workers, from Generation Z and Millennials to Generation X and Baby Boomers. 

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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