Skip to Main Content
Can you gamify retirement savings for today's workforce?
Challenge Type: business
See more like this check out our active challenges
top 50%
76 months ago

Thanks to a number of factors, today's workforce--from new hires in their 20s all the way to those about to retire--tends to be finance conscious. While many financial plans have focused on creatively paying off current debt, few have taken an equally creative approach to saving for retirement. 

One novel approach we want to consider is gamification, or the use of game-like elements and features in non-game settings to improve user engagement or adoption. Potential game aspects include point scoring, achievement, leveling up, competition, and more. 

The goal is to use gamification in a novel, fun, and interesting way that will encourage more workers to start saving for retirement, save more, and contribute to their retirement more regularly. 


Gamify retirement saving for people currently in the workforce. Specifically, include the following in your response:

  1. Describe a gamification feature that you have found compelling elsewhere, either in an actual game or in life. Where did you encounter it? What about it engaged you? What did it make you do as a result?
  2. How can we use this feature to increase commitment to retirement savings among young professionals?
  3. Provide a mockup, sketch, flowchart, image, or similar visual to illustrate and explain your idea.

CRITERIA: Out of the box ideas are strongly encouraged! We want an idea that will create a sustained change in behavior, not a quick even that will happen before people go back to their norm. Ideally, the solution will be effective across the age spectrum of today's workers, from Generation Z and Millennials to Generation X and Baby Boomers. 

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$71.40 Duncan McKay McMaster University
$71.40 Alyssa Paparella Sarah Lawrence College
$71.40 Daniel Gurung Delhi University
$71.40 Kiersten Wilde University of Michigan
$71.40 Debra Hamel Yale University
$71.40 Marcus Morris University of Central Florida
$71.40 Tanner Lambert South Dakota State University
$71.40 Francis Daniel Santia Harvard University
$71.40 Michael Teng University of British Columbia
$71.40 Bill Smith CWU
$71.40 Matthew Gaiser Queen's University
$71.40 Han Choi Yew University Malaya
$71.40 Sangi Rama The Ohio State University
$71.40 Lois Lee Cornell University
$19.00 Ashlyn Falahee University of Central Florida
$19.00 Kristen Domez University of Michigan
$19.00 Malabika Mishra University of Illinois
$19.00 Erika Fletcher Liberty University
$19.00 Jennifer Pence Harvard University
$19.00 Animesh Raj University of Petroleum and Energy Studies
$19.00 Josh Lyman University of Oregon
$19.00 Kate Dailey Drexel University
$19.00 Dyllan Hancott Yorkville University
$19.00 Austin Lachmann University of Central Florida
$19.00 Paula Judkowiak Baruch College
$19.00 Arun Kumar
$19.00 Nivedya Ramesh Arizona State University
$19.00 Sara S California State University, Long Beach
$19.00 Sharicia Mason Jacobs University Bremen
$19.00 Joshua Lakhotia University of Central Florida
$19.00 Justin Schwartz University of Central Florida
$19.00 Hayward Chan University of Toronto
$19.00 Kyle Townsend High Point University
$19.00 ZOEY JIA Nanyang Technological University