Giant Eagle
|
Next Challenge: Tell us why you love MindSumo |
How would you grow our gift card business?
$1,600
top 50%
196
submissions
DONE
14 months ago
Giant Eagle Supermarkets are your one-stop shop for groceries, pharmacy, bakery, dry cleaners, and more! In fact, we run a third party gift card business where we sell gift cards for over 250 other retailers (ex: gift cards to Home Depot, Old Navy, Amazon, etc.) in Giant Eagle stores and online here. We already offer lots of deals to encourage gift card purchases (ex: buy $50 iTunes gift card and get $5 back, or 10 cents off a gallon of gas for every $50 spent in gift cards), but we are looking for other innovative ways to grow this part of our business.
Deliverables
We are interested in growing the volume of gift cards that we sell within Giant Eagle stores or digitally. Specifically, please answer the following:
- What is your idea for increasing gift card purchases in-stores or online? Describe how it would work.
- Why would your idea be effective in growing the volume of gift card sales?
Considerations: Please AVOID the following ideas as we are already exploring these options.
- Gift card wallet where customers can digitally store all the cards they buy.
- Auto-reload feature where customers give us their credit card info and we reload certain gift cards every time they drop below a chosen amount.
*Feasibility Criteria: Top ideas will be creative but also practical and financially reasonable. Please do not submit ideas simply suggesting that we offer discounts on the gift cards prices.
-
Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
- Feasibility
Leaderboard
| Top 10% share $1,000 | Next 15% share $400 | Next 25% share $200 |
| $50.00 |
|
Amy Fernandez University of Central Florida | |
| $50.00 |
|
Rachel Sweetman | |
| $50.00 |
|
Garrett Hairston Texas A&M University | |
| $50.00 |
|
Krystal Fernandes St. Clair College | |
| $50.00 |
|
Aaron Barrera University of Florida | |
| $50.00 |
|
Ayla Krangnes University of Alberta | |
| $50.00 |
|
Navjot . N/A | |
| $50.00 |
|
Nabeelah Isaacs | |
| $50.00 |
|
Gavin Wallace The University of Oklahoma | |
| $50.00 |
|
Sara Mineo New College of Florida | |
| $50.00 |
|
Zhuohong (Kenny) Xie University of Maryland | |
| $50.00 |
|
Eleazar Ibarra UW-Parkside | |
| $50.00 |
|
Jennifer Pence Harvard University | |
| $50.00 |
|
Ines Benz | |
| $50.00 |
|
Victor Rodrigues University of Central Florida | |
| $50.00 |
|
Cheryl Shum | |
| $50.00 |
|
Jessica Shian Ying | |
| $50.00 |
|
RoseMary Gresiak Capella University | |
| $50.00 |
|
Ana Clark Columbia University | |
| $50.00 |
|
Sarah Barnett Penn Foster | |
| $13.80 |
|
MChristine Pabon | |
| $13.80 |
|
Argyris Kriezis | |
| $13.80 |
|
Anne Savidge | |
| $13.80 |
|
Bryson Marazzi University of the Fraser Valley | |
| $13.80 |
|
Hayden Smith University of Central Florida | |
| $13.80 |
|
Matthew Gaiser Queen's University | |
| $13.80 |
|
Aliza Miller Illinois Institute of Technology | |
| $13.80 |
|
Chloe Meier Miami University | |
| $13.80 |
|
bluebell2 Seminolestate | |
| $13.80 |
|
Vijay Kumar University of hyderabad | |
| $13.80 |
|
Summer Krill Penn Foster | |
| $13.80 |
|
Charlotte L University of Virginia | |
| $13.80 |
|
Katrina Kellner Athabasca University | |
| $13.80 |
|
Northy Hunter University of Regina | |
| $13.80 |
|
Waqas Abid IBA | |
| $13.80 |
|
Kaoiah Vang Penn Foster | |
| $13.80 |
|
Ana Cecília dos Reis Celestino Instituto Federal da Bahia | |
| $13.80 |
|
Camilla Mann University of Victoria | |
| $13.80 |
|
Festus Musyoki Moi University | |
| $13.80 |
|
Carmen Kucharczyk Penn Foster | |
| $13.80 |
|
Jen Evans New School University | |
| $13.80 |
|
Nathan Wikander Penn Foster | |
| $13.80 |
|
Kristen Rose | |
| $13.80 |
|
Lisa Yewers | |
| $13.80 |
|
Siddharth Choksi Instituto de Empresa | |
| $13.80 |
|
Krishna Rami Gujarat Technological University | |
| $13.80 |
|
Sophie Zhao McGill University | |
| $13.80 |
|
SongWei Chuah Sheffield Hallam University | |
| $13.80 |
|
Sharon McCraney Penn Foster College | |
| $4.10 |
|
ken hietala n/a | |
| $4.10 |
|
Andrea Knott | |
| $4.10 |
|
Victoria DuVall University of Calgary | |
| $4.10 |
|
hacer akpolat The Ohio State University | |
| $4.10 |
|
Gregg Miller University of Delaware | |
| $4.10 |
|
Carly Stillman University of California at San Diego | |
| $4.10 |
|
Lisa Sandau | |
| $4.10 |
|
Abdullah Allawala University of Texas at Austin | |
| $4.10 |
|
Kathleen Muir University of British Columbia | |
| $4.10 |
|
Britni Massender | |
| $4.10 |
|
Victoria Batten West Chester University | |
| $4.10 |
|
Surya Anbalagan Bishop Heber | |
| $4.10 |
|
Rachit Jain Management Development Institute Gurgaon | |
| $4.10 |
|
Erin Stark | |
| $4.10 |
|
Sheikh Rabiul Islam Tennessee Tech University | |
| $4.10 |
|
Chelsea Olivera Johns Hopkins University | |
| $4.10 |
|
Roshan Adhikari Webster University | |
| $4.10 |
|
Dat Tran The Catholic University of America | |
| $4.10 |
|
Clarissa Carden Griffith University | |
| $4.10 |
|
Melissa How University of Melbourne | |
| $4.10 |
|
Raveena Karjodkar Indian Institute of Technology - Delhi | |
| $4.10 |
|
Ujjwal Anand MSU | |
| $4.10 |
|
Karee Levy University of North Carolina at Wilmington | |
| $4.10 |
|
Tomas Pramod University of Missouri - Columbia | |
| $4.10 |
|
Aditya Bhattacharyya Indian Institute of Technology - Madras | |
| $4.10 |
|
Michaela Novotná Middlesex University, London | |
| $4.10 |
|
Mario Panza Universidad Metropolitana (UNIMET) | |
| $4.10 |
|
Kelly Carter University of Georgia | |
| $4.10 |
|
Rushikesh Ganne University of Texas at Arlington | |
| $4.10 |
|
Nivedya Ramesh Arizona State University | |
| $4.10 |
|
Sanchayan Ghosh | |
| $4.10 |
|
Junwei Tan University of Minnesota | |
| $4.10 |
|
Shannon Pinnell North Carolina State University | |
| $4.10 |
|
HIMANSHU KUMAR National Institute of Technology Durgapur | |
| $4.10 |
|
Sharicia Mason Jacobs University Germany | |
| $4.10 |
|
Madhur Gupta Chitkara University | |
| $4.10 |
|
Joshua Lafreniere | |
| $4.10 |
|
Jerry Zhang N/A | |
| $4.10 |
|
Enahoro Enas Tennessee Tech University | |
| $4.10 |
|
Luke Stancil Brigham Young University | |
| $4.10 |
|
Emily Harrison n/a | |
| $4.10 |
|
Muhammad Aftab Illinois Institute of Technology | |
| $4.10 |
|
Kevin Dwyer Texas A&M University | |
| $4.10 |
|
James Manetz Virginia Commonwealth University | |
| $4.10 |
|
Louis Hamon Elizabeth College | |
| $4.10 |
|
Dominik Gregurek Faculty of Electrical Engineering, Computer Science and Information Technology Osijek | |
| $4.10 |
|
Ashleigh Genus Binghamton University, SUNY | |
| $4.10 |
|
Nickk Thanh | |
| $4.10 |
|
Franki Gibiser University of Central Florida |
Submission questions
