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Next Challenge: Campus Analytics Challenge 2020
How would you grow our gift card business?
business retail sales creative problem solving innovation selling purchasing customer engagement digital strategy
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$1,600
top 50%
196
submissions
DONE
32 months ago
Small pic giant eagle 1

Giant Eagle Supermarkets are your one-stop shop for groceries, pharmacy, bakery, dry cleaners, and more!  In fact, we run a third party gift card business where we sell gift cards for over 250 other retailers (ex: gift cards to Home Depot, Old Navy, Amazon, etc.) in Giant Eagle stores and online here.  We already offer lots of  deals to encourage gift card purchases (ex: buy $50 iTunes gift card and get $5 back, or 10 cents off a gallon of gas for every $50 spent in gift cards), but we are looking for other innovative ways to grow this part of our business.

Deliverables

We are interested in growing the volume of gift cards that we sell within Giant Eagle stores or digitally.  Specifically, please answer the following:

  1. What is your idea for