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Give our new snack line a global feel

Imagine an intrepid traveler who visits different parts of the world and finds delicious new taste sensations during the journey. He or she brings these experiences back home after each excursion to create a line of premium quality, great tasting snacks. These snacks capture the sense of fun and adventure that comes with trying new places and eating new cuisines. This brand of snacks is worldly, but approachable, accessible, and down to earth. Just recently, three new types of snacks have been discovered:

  • Risotto chips, an Italian rice cracker that is double-baked in small batches for a light crispy texture and seasoned with parmesan or Mediterranean sea salt and black pepper.

  • Italian popcorn, made with extra virgin olive oil and flavors like parmesan or rosemary and herbs.

  • Tropical banana chips, made from freshly harvested bananas, cut into thin slices, and cooked to a golden brown. Once they’re perfectly crunchy, they’re seasoned with a blend of bold spices, like salt and vinegar or hickory smoked barbecue.
10K
top 10
90
submissions
DONE
7 months ago
Deliverables

What is a great brand name for this line of snacks? Your solutions should include the following:

  1. A name for the entire line of snacks that stays true to the spirit of the adventure, with an explanation for your choice.

  2. Tell us a story of how the product was discovered, told in a funny or interesting way.

  3. A description of how the snack bag would look, from wording to color and imagery.

  4. A creative tagline for the brand.

CRITERIA: The concept of Marco Polo has been fully explored. If you have not submitted yet, please propose a different idea.

Submit your solution
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This challenge has received 90 submissions
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1500 Square pic img 0106  1 New York University
1500 Square pic 11130154 1004852249534220 2727675174053426496 n University of South Florida
1500 Square pic bird average bird lifespans thinkstock 155253666 McMaster University
1500 Square pic 20141224 193836 Pasco-Hernando State College
1500 Square pic 13148175 1061093430596613 757128520 o University of Missouri - Columbia
500 Square pic img 20160214 085237617 Columbus State Community College
500 P University of Michigan
500 Square pic 11027502 711245972320078 915568317444370807 n Clark University
500 Square pic bradley patrick University of Florida
500 Square pic 10417284766 4ac8840d5a b Clark University
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