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Give our new snack line a global feel
food science product development product design product marketing food
top 10
72 months ago
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Imagine an intrepid traveler who visits different parts of the world and finds delicious new taste sensations during the journey. He or she brings these experiences back home after each excursion to create a line of premium quality, great tasting snacks. These snacks capture the sense of fun and adventure that comes with trying new places and eating new cuisines. This brand of snacks is worldly, but approachable, accessible, and down to earth. Just recently, three new types of snacks have been discovered:

  • Risotto chips, an Italian rice cracker that is double-baked in small batches for a light crispy texture and seasoned with parmesan or Mediterranean sea salt and black pepper.
  • Italian popcorn, made with extra virgin olive oil and flavors like parmesan or rosemary and herbs.
  • Tropical banana chips, made from freshly harvested bananas, cut into thin slices, and cooked to a golden brown. Once they’re perfectly crunchy, they’re seasoned with a blend of bold spices, like salt and vinegar or hickory smoked barbecue.

What is a great brand name for this line of snacks? Your solutions should include the following:

  1. A name for the entire line of snacks that stays true to the spirit of the adventure, with an explanation for your choice.
  2. Tell us a story of how the product was discovered, told in a funny or interesting way.
  3. A description of how the snack bag would look, from wording to color and imagery.
  4. A creative tagline for the brand.

CRITERIA: The concept of Marco Polo has been fully explored. If you have not submitted yet, please propose a different idea.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
5 Winners
will receive $150 each
5 Honorable Mentions
will receive $50 each
$150.00 Square pic 60 img 0106  1 New York University
$150.00 Square pic 60 11130154 1004852249534220 2727675174053426496 n University of South Florida
$150.00 Square pic 60 bird average bird lifespans thinkstock 155253666 McMaster University
$150.00 Square pic 60 20141224 193836 Pasco-Hernando State College
$150.00 Square pic 60 13148175 1061093430596613 757128520 o University of Missouri - Columbia
$50.00 Square pic 60 img 20160214 085237617 Columbus State Community College
$50.00 P University of Michigan
$50.00 Square pic 60 11027502 711245972320078 915568317444370807 n Clark University
$50.00 Square pic 60 bradley patrick University of Florida
$50.00 Square pic 60 10417284766 4ac8840d5a b Clark University
Submission questions

0 characters Average: 1708 characters
Your solution must be at least 200 characters long
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