Unilever
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Next Challenge: Help us create the next wave of essential self-care products (WRITTEN IDEA + VIDEO PITCH) |
Within the hair product category, something that consumers are currently passionate about is whether a not a product can help their hair shine. However, effectively creating video demos of hair products to highlight shine can be a difficult endeavor.
We are looking for fresh ideas for video demos that highlight how our products improve the shine of the hair for people who use them. These video ideas could focus explicitly on showing our product effects on hair, but you can also think outside the box as well! Below are a couple examples of past video demos in the market that use outside the box thinking to demonstrate our product superiority.
Video Demo #1 - Protecting rose petals from heat
Video Demo #2 - Using moisture absorbing beads
What is your idea for a video demo that highlights hair shine?
- Describe each scene of your video
- How does it specifically show how our products help hair look shinier?
- How would you show that the shine is better with our company’s products versus another?
- What are you using to demonstrate the shine? Is it hair, or something else?
- Can you suggest demos to showcase shine on various hair types such as wavy, curly or coily?
Why do you think your video demo would resonate with people looking for shinier hair?
OPTIONAL: Submissions that include a sketch or actual video demonstration of your idea will receive additional consideration
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Submissions will be graded on the following criteria:
- 1-10 Scale
will share $1,000
will share $400
will share $200
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Daniel Adeleke Lautech | |
| $142.90 |
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Aymen Kaddour Academy of Art University | |
| $142.90 |
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Nandoo kumar | |
| $142.90 |
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Nirmal Suthar | |
| $142.90 |
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Nandan Kumar IIEST | |
| $142.90 |
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DEBOLINA MOITRA UNIVERSITY OF CALCUTTA | |
| $142.90 |
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m . | |
| $44.50 |
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TM S | |
| $44.50 |
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Doreen Kasivi MMU | |
| $44.50 |
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Shweta Tomar Unversity of Florida | |
| $44.50 |
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ERIKA FERNANDES Mumbai | |
| $44.50 |
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Archie Chadha | |
| $44.50 |
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Okpamen Obasogie Landmark University | |
| $44.50 |
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Lisa Buccafus University of Colorado | |
| $44.50 |
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Reena Reetha Job | |
| $44.50 |
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Jessie Jahns | |
| $12.50 |
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n r | |
| $12.50 |
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ACHRAF AHERCHAOU Harvard Business School | |
| $12.50 |
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Mohamed Hijas University Colleges of Kuliyapitiya | |
| $12.50 |
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Avijit Majumder Manipal University | |
| $12.50 |
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Brian Tena Tena | |
| $12.50 |
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Devashree Sinha | |
| $12.50 |
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Noman Ansari | |
| $12.50 |
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Mr. Avneet Bloomsburg University of Pennsylvania | |
| $12.50 |
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Seth Hene Kelley School of Business | |
| $12.50 |
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Taponitya Samantaray University of Hyderabad | |
| $12.50 |
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Adoration Mohammed | |
| $12.50 |
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Ericson Godfrey University of Jos, Nigeria | |
| $12.50 |
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Huziafa King | |
| $12.50 |
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Patient Sibalisasi Paluku University of the People | |
| $12.50 |
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brian gillo University of Eastern Africa | |
| $12.50 |
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Kilega Joshua Alabama Agricultural and Mechanical University |