Unilever
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Next Challenge: Future of Footwear - what’s next? |
Within the hair product category, something that consumers are currently passionate about is whether a not a product can help their hair shine. However, effectively creating video demos of hair products to highlight shine can be a difficult endeavor.
We are looking for fresh ideas for video demos that highlight how our products improve the shine of the hair for people who use them. These video ideas could focus explicitly on showing our product effects on hair, but you can also think outside the box as well! Below are a couple examples of past video demos in the market that use outside the box thinking to demonstrate our product superiority.
Video Demo #1 - Protecting rose petals from heat
Video Demo #2 - Using moisture absorbing beads
What is your idea for a video demo that highlights hair shine?
- Describe each scene of your video
- How does it specifically show how our products help hair look shinier?
- How would you show that the shine is better with our company’s products versus another?
- What are you using to demonstrate the shine? Is it hair, or something else?
- Can you suggest demos to showcase shine on various hair types such as wavy, curly or coily?
Why do you think your video demo would resonate with people looking for shinier hair?
OPTIONAL: Submissions that include a sketch or actual video demonstration of your idea will receive additional consideration
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Submissions will be graded on the following criteria:
- 1-10 Scale
will share $1,000
will share $400
will share $200
| Leaders will be displayed here once submissions are reviewed. |