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Next Challenge: Campus Analytics Challenge 2020
What health benefits do you expect from dry dog food?
food science market research food science food consumer insights pet benefits
$1,600
top 50%
186
submissions
DONE
22 months ago
Small pic mars dogs 6

If you've ever shopped for dog food, you've seen the vast array of available options as well as the many health benefits that dog foods claim to provide!   As a leading pet food company, we want to know what you are truly looking for when it comes to the health benefits that a dry dog food offers.  Which health benefit claims do you truly believe in, and which ones make the biggest different in the dog food you choose to buy?

Deliverables

Tell us how your dog's health informs the dry dog food choices you make by answering the following: 

  1. What signs do you look for to evaluate if your dog is healthy or not? (think of physical signs, behavior patterns, actions like eating/drinking, etc.)
  2. What health benefits do you naturally associate with certain dog food qualities/properties?  (for ex: you might assume that protein-packed dog food will help your dog with weight maintenance and muscle mass)