Help us differentiate from big bank alternatives

As a smaller local bank in a saturated market, our potential customers are surrounded by multiple options to choose from when it comes to their personal and commercial banking. Our bank has been diligent in keeping our offerings comparable with big bank alternatives like Bank of America and Wells Fargo, but it is still a constant struggle to differentiate ourselves in a meaningful way.

x 5 winners
x 5 honors
solutions received

1) Propose one way we could significantly differentiate our banks value proposition from the other larger competitors in the area.

2) Explain what you think would be the best strategy for marketing this point of differentiation to the local community, in order to get more customers to switch over to our banking services.

Congratulations Winners!
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- Pennsylvania State University
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- University of California at Berkeley
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- Massachusetts Institute of Technology
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- Stanford University
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- Stanford University
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