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Help us differentiate from big bank alternatives
marketing strategy strategy market analysis banking business
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As a smaller local bank in a saturated market, our potential customers are surrounded by multiple options to choose from when it comes to their personal and commercial banking. Our bank has been diligent in keeping our offerings comparable with big bank alternatives like Bank of America and Wells Fargo, but it is still a constant struggle to differentiate ourselves in a meaningful way.


1) Propose one way we could significantly differentiate our banks value proposition from the other larger competitors in the area.

2) Explain what you think would be the best strategy for marketing this point of differentiation to the local community, in order to get more customers to switch over to our banking services.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
5 Winners
will receive $100 each
5 Honorable Mentions
will receive $25 each
$100.00 Square pic 60 photo on 2015 06 05 at 13.49 Pennsylvania State University
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$25.00 K University of Illinois
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