As a smaller local bank in a saturated market, our potential customers are surrounded by multiple options to choose from when it comes to their personal and commercial banking. Our bank has been diligent in keeping our offerings comparable with big bank alternatives like Bank of America and Wells Fargo, but it is still a constant struggle to differentiate ourselves in a meaningful way.
1) Propose one way we could significantly differentiate our banks value proposition from the other larger competitors in the area.
2) Explain what you think would be the best strategy for marketing this point of differentiation to the local community, in order to get more customers to switch over to our banking services.
|Sean Banul Pennsylvania State University|
|William Yan University of California at Berkeley|
|Sean Robertson Massachusetts Institute of Technology|
|Jayodita Sanghvi Stanford University|
|Margaret Hagan Stanford University|
|Abhishek Kumar University of California at Berkeley|
|Puhan He University of California at Berkeley|
|Patrick Darmody Uiuc|
|Clark McMahon The Ohio State University|
|Kevin Tosi University of Illinois|