Skip to Main Content
Next Challenge: How can we reuse and recycle used vehicle tires?
How can we motivate an entire household to bank together?
business banking customer experience financial services consumer insights financial industry banking industry
top 50%
6 months ago
Small pic tyler nix v3dhmb1moxm unsplash

When it comes to banking, we often turn to our loved ones for trusted advice. "Who do you bank with?" "Where should I set up my first account?"

But over time, family dynamics change and individuals may splinter off in different directions - trusting their finances with a variety of banking or financial institutions. 

We want to figure out a way to encourage entire households to bank together. Households may look different from family to family - moms, dads, young children, older children, grandparents, etc.). Our goal is to make the entire household feel supported and confident banking as a unit. 

We want to hear your ideas! We want to understand what would encourage or incentivize all members of a household to bank together. What benefits, features, products, programs (and so on), would motivate a household to bank together?

Feel free to get creative! Don't limit yourself when coming up with a solution. We want to hear anything you think would realistically appeal to households.