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How can we get members to take advantage of primary care benefits?
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$1,600
top 50%
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DONE
90 months ago

One of the most important aspects of preventive health care is ensuring consumers choose a family physician or primary care provider (PCP). Participating in preventive visits with a PCP is free, but consumers who buy their own insurance (not through an employer) are difficult to reach, and they don’t typically enjoy speaking to their insurance company or going to the doctor. If health insurance companies can figure out how to get these consumers to take advantage of their insurance benefits for preventive visits, it will end up offering better results for the individual, public health, and insurers too.

Deliverables

Propose a plan to compel people who buy their own insurance to see the doctor for annual wellness visits. Specifically address the following::

  1. What avenues or methodologies should insurer companies use to contact individuals about preventive wellness visits? Why do you think your proposed means would be better received than a phone call?
  2. What messaging should be used to convince individuals to visit their doctors or even to select and establish a primary care physician? Remember: we don’t want to scare people into going to the doctor.
  3. How would you structure a reminder or incentive program for this?
  4. Optional, but encouraged: include any images or graphics you think would make individuals more likely to attend their annual wellness checkup.
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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$200.00 Siranjeevi D Columbia University
$200.00 Meagan Bartlett Columbus State Community College
$200.00 Matthew Gaiser Queen's University
$200.00 Jacob Babione University of Findlay
$200.00 Kathryn Link-Oberstar University of California at San Diego
$57.10 Daniel Winzer the Budapest University of Technology and Economics
$57.10 Ethan Chlebowski North Carolina State University
$57.10 Peyton Carmichael Instituto de Empresa
$57.10 Jennifer Miller Walden University
$57.10 Alon Pinson University of California, Los Angeles
$57.10 Matthew Fabian University of Notre Dame
$57.10 James Etherington University of Sydney
$16.70 Chad Coursen Drexel University
$16.70 A. Courtney University of California at Davis
$16.70 Dr. Janelle Christine Simmons Liberty University
$16.70 Alyssa Paparella Sarah Lawrence College
$16.70 Miles White University of South Florida
$16.70 Igor Reis University of Sydney
$16.70 Priyanka V University of Southern California
$16.70 Carly Stillman University of California at San Diego
$16.70 Ryan Altizer Fordham University
$16.70 Emily Rose University of Illinois
$16.70 Mohamed Elshahidi Mansoura Faculty of Medicine
$16.70 Adam Sarsony University of Maryland
Submission questions


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