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How should we display mobile ads in a newsfeed?

Facebook has over 550 million mobile users. A recent study indicates that in the next few years, nearly $20 billion will be spent each year on mobile advertising. Facebook is looking to monetize its mobile platform more effectively, and to display ads without hurting the user experience.

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1) Propose a method to display mobile advertisements that is unobtrusive and intuitive to the user.
2) If helpful, attach a basic mockup of the interface to show how the ad is displayed or a diagram to explain the page flow.

NOTE: Avoid replicating Facebook’s recently launched Sponsored Stories. Sponsored stories are status updates that double as ads in the mobile news feed.

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