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How should we display mobile ads in a newsfeed?
$1,000
top 10
20
submissions
20
solutions max
Small pic smartphones

Facebook has over 550 million mobile users. A recent study indicates that in the next few years, nearly $20 billion will be spent each year on mobile advertising. Facebook is looking to monetize its mobile platform more effectively, and to display ads without hurting the user experience.

Deliverables

1) Propose a method to display mobile advertisements that is unobtrusive and intuitive to the user.

2) If helpful, attach a basic mockup of the interface to show how the ad is displayed or a diagram to explain the page flow.

NOTE: Avoid replicating Facebook’s recently launched Sponsored Stories. Sponsored stories are status updates that double as ads in the mobile news feed.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
5 Winners
will receive $150 each
5 Honorable Mentions
will receive $50 each
Leaderboard
$150.00 Square pic 60 formal2 Max Kolysh Massachusetts Institute of Technology
$150.00 P Pamudh Kariyawasam Uc Berkeley
$150.00 J Jim Zhang Carnegie Mellon University
$150.00 N Nikhil Tibrewal Carnegie Mellon University
$150.00 Square pic 60 avatar square Angad Singh Stanford University
$50.00 J Jason Yu Stanford University
$50.00 Square pic 60 picture 36 Paosolski Miguel University of California at Berkeley
$50.00 G Greg Greiner Stanford University
$50.00 D Defu Wan University of Pennsylvania
$50.00 Square pic 60 pro Mikhail Radik University of California at Berkeley
Submission questions


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