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How will virtual reality change consumer experiences in the future?
business creativity technology ideation innovation brainstorming consumer insights virtual reality market development economic models
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70 months ago
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When it comes to technology, it’s amazing how quickly different customer experiences change over time. For example, 15 years ago we were still listening to music on CD’s, and the term “smartphone” didn’t exist in society’s collective vocabulary.

We believe virtual reality is a technology that has tremendous potential to disrupt a number of customer experiences and interactions in the coming years. Whether it’s obvious applications like video games, or other industries like education, healthcare, or construction, we are interested in exploring the different ways virtual reality will shape our experiences in the coming years.