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What should we make ice cream sandwiches out of next?
food science creativity food science consumer insights ice cream
$1,600
top 50%
263
submissions
DONE
58 months ago
Small pic yumsandwich

Ice cream and cookies. How hard can it be, right? But in reality, it's more difficult than you think to make and sell ice cream sandwiches. That's why we want your input on a few different wafer options for our future line of ice cream sandwiches!

If you are unfamiliar with any of the items listed below, click these links for images.

- Soft-baked cookies

- Oreo-like wafers

- Eggo waffles

- Stroopwafels

- Sugar cone disk

- Brownie

- Donut

Deliverables

YOU MUST BOTH COMPLETE THE SURVEY AND SUBMIT A RESPONSE IN THE TEXT BOX BELOW IT TO BE CONSIDERED FOR A PRIZE

Answer each of these questions, and make sure to hit submit on your survey form before submitted your MindSumo response.

First, complete and submit this form.

Next, answer these question.

  1. If you could, what would entice you to eat an ice cream sandwich every day?
  2. The potential combinations of cookies and ice cream flavors are virtually endless. What would be your ideal combination? Please describe the flavor and texture of each component.
  3. How often do you eat ice cream sandwiches?
  4. With all the other available options, what drives or motivates you to choose an ice cream sandwich?

CRITERIA: Winners will be chosen based on whether they answer every question and how descriptive their responses are regarding what would motivate you to eat an ice cream sandwich daily.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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