Next Challenge: What's your dream Adidas sports bra?
What should we make ice cream sandwiches out of next?
food science creativity food science consumer insights ice cream
See more like this check out our active challenges
$1,600
top 50%
263
submissions
DONE
22 months ago
Small pic yumsandwich

Ice cream and cookies. How hard can it be, right? But in reality, it's more difficult than you think to make and sell ice cream sandwiches. That's why we want your input on a few different wafer options for our future line of ice cream sandwiches!

If you are unfamiliar with any of the items listed below, click these links for images.

- Soft-baked cookies

- Oreo-like wafers

- Eggo waffles

- Stroopwafels

- Sugar cone disk

- Brownie

- Donut

Deliverables

YOU MUST BOTH COMPLETE THE SURVEY AND SUBMIT A RESPONSE IN THE TEXT BOX BELOW IT TO BE CONSIDERED FOR A PRIZE

Answer each of these questions, and make sure to hit submit on your survey form before submitted your MindSumo response.

First, complete and submit this form.

Next, answer these question.

  1. If you could, what would entice you to eat an ice cream sandwich every day?

  2. The potential combinations of cookies and ice cream flavors are virtually endless. What would be your ideal combination? Please describe the flavor and texture of each component.

  3. How often do you eat ice cream sandwiches?

  4. With all the other available options, what drives or motivates you to choose an ice cream sandwich?

CRITERIA: Winners will be chosen based on whether they answer every question and how descriptive their responses are regarding what would motivate you to eat an ice cream sandwich daily.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Leaderboard
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
$37.00 Square pic 60 juliecolombiapic Purdue University
$37.00 D Rutgers, The State University of New Jersey
$37.00 Square pic 60 d University of Pennsylvania
$37.00 Square pic 60 img 9775 York University
$37.00 Square pic 60 img 1946 Indian Institute of Technology - Madras
$37.00 K University of Wisconsin
$37.00 H
$37.00 Square pic 60 pedros.2016 University of Providence
$37.00 A North Dakota State University
$37.00 Square pic 60 1 University of Pennsylvania
$37.00 Square pic 60 untitled Clemson University
$37.00 Square pic 60 fullsizeoutput 1a7f University of Central Florida
$37.00 J Monmouth University
$37.00 Square pic 60 img 0212 Valencia College
$37.00 Square pic 60 lbphoto Westga
$37.00 J University of Central Florida
$37.00 Square pic 60 15220106 1347360685296293 3585736855873517263 n University of Mumbai
$37.00 Square pic 60 20150325 190011 Strayer University
$37.00 Square pic 60 bird average bird lifespans thinkstock 155253666 McMaster University
$37.00 Square pic 60 nova entrance Nova Southeastern University
$37.00 Square pic 60 grad party pictuer 2 San Diego State University
$37.00 C Chapman University
$37.00 T Loyola University Chicago
$37.00 S Rutgers, The State University of New Jersey
$37.00 Square pic 60 10689725 10205810802126077 6597957429432429737 n 2 Saint Louis University
$37.00 Picture?width=160
$37.00 K Thapar University
$10.30 Square pic 60 img072 2 Harvard University
$10.30 K University of Michigan
$10.30 Square pic 60 photo on 5 19 12 at 3.54 pm The Ohio State University
$10.30 M The Ohio State University
$10.30 Square pic 60 13502810 1005413112841723 4037648711260720126 o University of Wisconsin - Milwaukee
$10.30 N Indiana University-Purdue University Indianapolis
$10.30 Square pic 60 img 8570 Chapman University
$10.30 D Virginia Commonwealth University
$10.30 P Cornell University
$10.30 E Radford University
$10.30 Square pic 60 img 8308 Indiana University
$10.30 B University of Central Florida
$10.30 Square pic 60 11412071 10152880493357136 5551758920070204692 o New York University
$10.30 P iit kanpur
$10.30 Square pic 60 17861828 1380129325388272 2574088150029643379 n Central Michigan University
$10.30 Square pic 60 10 31 14 pro Walden University
$10.30 Square pic 60 10339703 10203062485115623 9814313221982973 n Michigan State University
$10.30 Square pic 60 1637 University of Southern California
$10.30 Y Purdue University
$10.30 Square pic 60 pdxgqco University of Virginia
$10.30 L University of Central Florida
$10.30 Z University of Central Florida
$10.30 K Florida State University
$10.30 Square pic 60 ismail new2 Drexel University
$10.30 Square pic 60 img 1905 Liberty University
$10.30 J SUNY College at Oswego
$10.30 K Radford University
$10.30 J
$10.30 K
$10.30 Square pic 60 e7ebd0aa28662081ee051b9c3c1f59f0 California Polytechnic State University
$10.30 Square pic 60 neat o Harford Community College
$10.30 H University of Toronto
$10.30 T University of Nevada, Reno
$10.30 E Miami University
$10.30 M Purdue University
$10.30 G University of Dayton
$10.30 B East Carolina University
$10.30 Square pic 60 2 Coastal Pines Technical College
$10.30 Square pic 60 20141224 193836 Pasco-Hernando State College
$3.00 D
$3.00 U
$3.00 C University of Pittsburgh
$3.00 R The Ohio State University
$3.00 J Auburn University
$3.00 J Chapman University
$3.00 S State University of New York at Buffalo
$3.00 E University of Delaware
$3.00 H James Cook University
$3.00 Square pic 60 img 3010 University of California at San Diego
$3.00 J Ohio University
$3.00 Square pic 60 matthew tidwell 223x149 Mississippi State University
$3.00 K
$3.00 G SNDT WOMEN'S UNIVERSITY
$3.00 J Lone Star College
$3.00 J University of Dayton
$3.00 R University of Southern California
$3.00 P University of Texas at Dallas
$3.00 J University of Pittsburgh
$3.00 D West Virginia University
$3.00 E Oregon State University
$3.00 C Temple University
$3.00 G Northwestern University
$3.00 Picture?width=160 Miami University
$3.00 Square pic 60 image California Polytechnic State University
$3.00 C Boston University
$3.00 Square pic 60 matthew gaiser calgary bow headshot 1 Queen's University
$3.00 E Arizona State University
$3.00 Square pic 60 1016939 10203732232761300 8145569927116465327 n University of Southern California
$3.00 Square pic 60 10464367 10202631809876096 8495061594340350513 n University of California, Riverside
$3.00 T University of Cincinnati
$3.00 Square pic 60 img 4022 Virginia Polytechnic Institute and State University
$3.00 Square pic 60 img 0737 Marist College at Poughkeepsie
$3.00 E University of North Carolina at Chapel Hill
$3.00 F Universität Hamburg
$3.00 Square pic 60 22904717 1711014992243930 3699691187281171640 o Drexel University
$3.00 O University of Belgrade Faculty of Philosophy
$3.00 Square pic 60 img 4968 College of Charleston
$3.00 K Pennsylvania State University
$3.00 Square pic 60 joshgrossguth Los Angeles Community College District
$3.00 J The College of William & Mary
$3.00 E University of Massachusetts - Lowell
$3.00 Square pic 60 img 6106 City University of New York
$3.00 M
$3.00 Square pic 60 sadasd Virginia Community College System
$3.00 Square pic 60 image Chapman University
$3.00 B University of North Carolina at Chapel Hill
$3.00 Square pic 60 screen shot 2016 05 22 at 7.27.17 pm Ithaca College
$3.00 W
$3.00 P Washington State University
$3.00 Square pic 60 virginia tech Virginia Polytechnic Institute and State University
$3.00 C Acadia University
$3.00 J
$3.00 Square pic 60 11295924 10202862168675557 3637364785557442133 n Washington University in St. Louis
$3.00 Square pic 60 snapchat 3631459664901636386 Mt. San Antonio Community College
$3.00 Square pic 60 small Indian Institute of Technology - Ropar
$3.00 S Monmouth University
$3.00 Square pic 60 img 7011 Drexel University
$3.00 A University of Illinois at Chicago
$3.00 O Colorado College
$3.00 P University of Vermont
$3.00 K University of Washington
$3.00 Square pic 60 26864412 130820354393792 1148885562493501440 n Memorial University of Newfoundland
$3.00 Square pic 60 linkedinprofiledownsize Tufts University
$3.00 L Miami University
$3.00 J Evergreen State College