Imagine the perfect urban car sharing program

According to a United Nations report published in 2014, 54% of the world’s population currently lives in urban areas. This number is expected to increase to 66% by 2050, which means an additional 2.5 billion people will be added to these metropolitan regions over the next 35 years.

We are preparing for this population shift and looking at the city vehicle experience very closely. Car sharing using connected (i.e. internet enabled) electric vehicles is one specific area we are excited to explore.

top 10
17 months ago

Imagine yourself as an urban resident and user of shared electric vehicles in 2030. You use a shared, connected car (which you don’t own), 3-4 times per week and drive for 15-30 minutes within the city.

1. Overall Experience: What is the BEST aspect of your participation in this car sharing program? What problems has it solved for you?
2. Car Utility: What features make the car a great vehicle in the city and ideal for car sharing?
3. Interfaces: What types of interfaces (both within and external to the vehicle) would help provide a seamless experience as you use and share the car? Explain why.

Use storyboard, sketches, mockups, or powerpoint PDFs to bring your ideas to life.

Top ideas will anticipate user needs and capture a vivid human story or experience.

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