How can we inspire people create personal fundraising pages?
business marketing fundraising business cancer referrals crowdfunding
$1,000
top 10
86
submissions
DONE
35 months ago
Small pic crowdfunding

The Conquer Cancer Foundation (CCF) was founded by the foremost cancer doctors of the American Society of Clinical Oncology (ASCO) to seek dramatic advances in the prevention, treatment and cures of all types of cancer. CCF works to conquer this disease by funding breakthrough cancer research and sharing cutting-edge knowledge with patients and physicians worldwide, by improving quality of and access to care, and by enhancing quality of life for all who are touched by cancer. We've created a new way to fundraise by empowering anyone to create a peer-to-peer crowdfunding campaign and inviting friends and family to donate.

We want to give more people the opportunity to raise funds on this great new platform. Users often collect donations in lieu of gifts for weddings, birthdays, etc. or in association with an event like a marathon – often done in honor of a loved one. What can we do to reach new audiences with this opportunity to help a great cause?

Deliverables

Propose a campaign to encourage more people to use CCF's peer-to-peer fundraising platform:

1. What is the target demographic and age range for your campaign?

2. Why is this is the best audience to target?

3. What is your marketing plan to encourage more of your audience to create personal fundraising pages like this one (This should be the majority of your submission and should follow these marketing plan guidelines!

4. Why is this the most effective way to do so?

Optional Bonus Activity:

5. Create a fundraising page on the platform and share it with your friends and family on social media.

Things to consider:

- Check out this quick guide for tips on assembling a complete marketing plan.

- Including sketches, drawings, mock-ups, charts, graphs or any other visuals to support your argument is strongly encouraged.

- Do not target those that are already aware of our brand, our goal for this campaign is to reach new audiences.

- This plan should not cost more than $50k to implement and offer unique ways to reach potential new users.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Additional Materials:
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