Skip to Main Content
Next Challenge: Campus Analytics Challenge 2020
How far should individualization go when it comes to pet food?
food science food science market analysis food consumer insights pet
$1,600
top 50%
102
submissions
DONE
32 months ago
Small pic mars 4

Millennials often prioritize their pets and view them as if they are their children. In fact, 76% say they are more willing to splurge on their pets than on themselves! With so many Millennials seeking to indulge their pets, what are the unique or personalized pet food products they are looking for?  As a pet food company, we want to better understand the currently unmet needs of Millennials as they try to care for their pets more personally.    

Deliverables

We are interested in the needs of Millennials when it comes to personalized pet food and how we can meet those needs with unique food products. Specifically, please answer the following:

  1. Do you care for a dog or cat?  If so, what pet food do you purchase and why?
  2. What are the unmet needs of Millennials when searching for unique or personalized dog or cat food?  These needs should not already be met by another prod