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What is the next trendy food ingredient?
Challenge Type: business
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$1,600
top 50%
369
submissions
DONE
46 months ago

As one of the world's largest food & beverage companies, we are always on the lookout for new ingredients and food trends that will become big hits with our wide and diverse customer base. This is especially important for us, considering the products we offer are spread across a wide variety of categories including salty snacks, cereals, snack bars, oatmeals, and more. We want your help discovering the next big ingredient trend to hit shelves in the coming months!

Deliverables

Please answer the following questions:

1) When you think about packaged foods in general, what information is most valuable to you? (whether on the front or the back of the package)

2) What things do you look for on the front or back of the package when purchasing these foods specifically?  

  • Crackers
  • Chips
  • Oatmeal

3) When you purchase foods like crackers, chips, or oatmeal, what ingredients are most important to you? 

4) What food ingredient(s) do you think will be trending in the next five years for packaged foods?

    Submissions will be graded on the following criteria:
  • 1-10 Scale
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Top 10%
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Next 25%
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Submission questions


What is your age range?

(Required)
18-22
23-25
26-29

What is your gender?

(Required)
Male
Female
Non-binary
Prefer not to say

Rank the importance of these health claims when deciding what foods/snacks to purchase for yourself

(Required)
  • Digestive Health
  • Relaxation
  • Heart Health
  • Immune Support
  • Cognition
  • Energy Management
  • Sleep Quality

Rank your preference of food snack from these options:

(Required)
  • Potato chips
  • Doritos chips
  • Snack bars
  • Biscuits
  • Raw freeze-dried fruits & nuts

Rank the importance of these options when making purchasing decisions for snack foods:

(Required)
  • Taste
  • Health benefits
  • Sustainably sourced ingredients
  • Types of ingredients
490 characters Average: 1704 characters
Your solution must be at least 200 characters long
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