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What is the next trendy food ingredient?
Challenge Type: business
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top 50%
49 months

As one of the world's largest food & beverage companies, we are always on the lookout for new ingredients and food trends that will become big hits with our wide and diverse customer base. This is especially important for us, considering the products we offer are spread across a wide variety of categories including salty snacks, cereals, snack bars, oatmeals, and more. We want your help discovering the next big ingredient trend to hit shelves in the coming months!


Please answer the following questions:

1) When you think about packaged foods in general, what information is most valuable to you? (whether on the front or the back of the package)

2) What things do you look for on the front or back of the package when purchasing these foods specifically?  

  • Crackers
  • Chips
  • Oatmeal

3) When you purchase foods like crackers, chips, or oatmeal, what ingredients are most important to you? 

4) What food ingredient(s) do you think will be trending in the next five years for packaged foods?

    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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