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How can we sell more spirits in casual dining restaurants?
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47 months ago
Small pic jack daniels

Brown-Forman is one of America's largest spirit companies, with a broad portfolio of spirits that stretch from whiskeys, scotches, tequilas, vodkas, liqueurs, and wines. Just a few of their popular brands include Jack Daniel's, Woodford Reserve, El Jimador, Finlandia, and Chambord.

Brown-Forman works with a number of large national casual dining restaurants who sell their products. These restaurants include Buffalo Wild Wings, Longhorn Steakhouse, Olive Garden, Chili's, Applebee's, and other similar chains. We are hoping to figure out ways to get consumers to purchase more spirit drinks at these kinds of locations.

Currently, many consumers only purchase one spirit-based drink at these types of restaurants before switching to beer or wine. Brown-Forman wants creative ideas that would change consumer behavior to get them to buy more spirits when they are at these kinds of restaurants.