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Make a creative theme for our upcoming goals
business marketing communications
top 10
80 months ago
Small pic anonmidwest

Every five years our business sets company-wide goals and uses a theme to drive awareness, help our employees remember the goals, and build excitement.

Five years ago we announced three lofty goals and used the NFL Super Bowl as our theme. Each quarter was a new “game” and the 5 years was our “season” leading to the Super Bowl. We extended the analogy to every conversation about these goals. For example, our team got a win on our record each quarter the goals were reached.


We’re looking for a new theme for the next five years and need your help! Remember, this theme will be used in places like our weekly team meetings, quarterly newsletter, our annual party, the home page of our intranet site, and our communications with our branches.

1. What is your theme?

2. Why is it a good theme for our corporate goals? Give 1-2 examples of goal related analogies you could make with your theme.

3. How could your theme adapt and evolve through the years? (see criteria below)

4. How would you communicate updates and keep employees engaged with this theme?

(mediums could be written/video communications or meetings/gatherings/events).


We want to avoid doing the same thing over and over for five years, so your theme must be consistent but allow for some change across quarters and years. Think of evolution and change. The company will be much different as we reach milestones and achieve the final targets. Our size and scope will increase, and new team members will be added and will need to be enveloped into the culture/process. We want a theme that will be consistent and dynamic at the same time so it will endure but still remain fresh.

Avoid sports related themes.

Please consider that we have a wide age range within our company and that we are looking for "broad" themes that can be widely adopted

Your goals don't have to be entirely linear, feel free to suggest progressions that have varied elements that change over time

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
5 Winners
will receive $150 each
5 Honorable Mentions
will receive $50 each
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