Next Challenge: US Solvers: How can we help more people get excited to host Thanksgiving?
What is your groundbreaking product idea for men's facial hair care?
business product development product design creativity drawing ideation innovation consumer insights product innovation creativity skills
See more like this check out our active challenges
$1,600
top 50%
75
submissions
DONE
18 months ago
Small pic kroger grooming 2

Facial hair continues to be a 'growing' trend for Millennial men!  Barbers are offering new services specifically for facial hair, and product options continue to expand as men dedicate increased time and care to their facial hair, approaching it almost as a fashion accessory.  We want to better understand what Millennial men are doing for facial hair grooming currently, as well as develop new products that they would love to use!

Deliverables

Begin by answering the survey questions below. 

Next, we are interested in new and creative ideas for facial hair care products for Millennial men that can be applied to facial hair (i.e. not razors, gadgets, appliances, etc.). Please share your idea(s) by answering the following short-answer questions in the open text box:

  1. How engaged are you when it comes to grooming?  Specifically, how involved are you with facial hair grooming?  (i.e. minimal or basic grooming versus a more involved routine)
  2. What is your innovative idea for a new product that would enhance facial hair style?  Be sure to include the purpose of your product (think convenient cleaning, facial hair styling, etc.) and why it would appeal to Millennial men. 

**Please include a visual (sketch, image, mock-up, drawing, etc.) if it helps to convey your product idea.

Considerations: 

  • Your product should appeal to men with facial hair, from stubble to a longer beard.
  • Avoid ideas for new appliances, razors, or gadgets.  We are looking for product ideas that can be applied to facial hair.
  • We have already been considering ideas for the following: 
    • beard wipes 
    • oils 
    • washes 
    • beard masks 
    • scent boosters
  • If your idea falls in one of these categories, please be sure to expand and explain why your specific product idea is something novel. 
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Leaderboard
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
$125.00 Picture?width=160 Virginia Polytechnic Institute and State University
$125.00 Picture?width=160 Duke University
$125.00 V N/A
$125.00 Square pic 60 ajay pic JAMK University of Applied Science,Finland
$125.00 Square pic 60 20170718 110500 Jacobs University Germany
$125.00 Square pic 60 18278775 300478530383888 3363935450335225700 o 1 Liberty University
$125.00 Square pic 60 img 20190209 091039 Christ College, Rajkot
$125.00 Square pic 60 944020 10208823548695252 2288338913831781622 n University of California at Davis
$36.40 Square pic 60 photo national institute of technology jamshedpur
$36.40 Square pic 60 matthew gaiser calgary bow headshot 1 Queen's University
$36.40 Square pic 60 kaelan Queen's University
$36.40 L University of Central Florida
$36.40 S California State University, Long Beach
$36.40 Square pic 60 5f07a26e 0d7f 4015 9f1d 1761c6d97696 Queen's University
$36.40 Picture?width=160 Middlesex University
$36.40 F University of Arkansas - Little Rock
$36.40 B Ursinus College
$36.40 A Indian Institute of Technology - Hyderabad
$36.40 Square pic 60 me University of Massachusetts
$10.50 Square pic 60 img 20170708 143902357 hdr Northwestern University
$10.50 Picture?width=160 University of Cambridge
$10.50 K North Carolina State University
$10.50 Picture?width=160 Austin Peay State University
$10.50 G University of Texas at Austin
$10.50 N Penn Foster
$10.50 A McGill University
$10.50 Square pic 60 165d948f 34f9 465a 89a8 a031dd11d9f9 Moi University
$10.50 Picture?width=160 Florida State University
$10.50 Square pic 60 ka sir slippy Georgia Institute of Technology
$10.50 A Warwick
$10.50 M Eastern Michigan University
$10.50 Picture?width=160 The University of Oklahoma
$10.50 A
$10.50 H University of Central Florida
$10.50 S Indian Institute of Technology - Bombay
$10.50 Square pic 60 20191110 214122 University of Mines and Technology, Ghana
$10.50 H Pennfoster
$10.50 Square pic 60 t53r33gt6k Indian Institute of Engineering Science and Technology, Shibpur
Submission questions

What is your gender?

(Required)
male
female
prefer not to say

What is your age? 

(Required)
under 18
18-22
23-26
27-30
30+

Where do you buy your grooming products currently?  Check all that apply.

(Required)
Pharmacy (Walgreens/CVS/Rite-Aid/etc.)
Grocery Store
Retail Superstore (Target/Walmart/etc.)
Online
Hair Salons / Barbers
Specialty Store / Boutique
Other

Do you shop for groceries?

(Required)
yes
no

If you shop for groceries, what is your primary grocery store? 

Drag and drop photos or image files into your solution 0 characters Average: 1728 characters
    Your solution must be at least 0 characters long
    Contact Us