Skip to Main Content
What is your groundbreaking product idea for men's facial hair care?
Challenge Type: business
See more like this check out our active challenges
$1,600
top 50%
75
submissions
DONE
85 months

Facial hair continues to be a 'growing' trend for Millennial men!  Barbers are offering new services specifically for facial hair, and product options continue to expand as men dedicate increased time and care to their facial hair, approaching it almost as a fashion accessory.  We want to better understand what Millennial men are doing for facial hair grooming currently, as well as develop new products that they would love to use!

Deliverables

Begin by answering the survey questions below. 

Next, we are interested in new and creative ideas for facial hair care products for Millennial men that can be applied to facial hair (i.e. not razors, gadgets, appliances, etc.). Please share your idea(s) by answering the following short-answer questions in the open text box:

  1. How engaged are you when it comes to grooming?  Specifically, how involved are you with facial hair grooming?  (i.e. minimal or basic grooming versus a more involved routine)
  2. What is your innovative idea for a new product that would enhance facial hair style?  Be sure to include the purpose of your product (think convenient cleaning, facial hair styling, etc.) and why it would appeal to Millennial men. 

**Please include a visual (sketch, image, mock-up, drawing, etc.) if it helps to convey your product idea.

Considerations: 

  • Your product should appeal to men with facial hair, from stubble to a longer beard.
  • Avoid ideas for new appliances, razors, or gadgets.  We are looking for product ideas that can be applied to facial hair.
  • We have already been considering ideas for the following: 
    • beard wipes 
    • oils 
    • washes 
    • beard masks 
    • scent boosters
  • If your idea falls in one of these categories, please be sure to expand and explain why your specific product idea is something novel. 
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
Leaderboard
$125.00 Keren Chen Virginia Polytechnic Institute and State University
$125.00 Heather Curtis Duke University
$125.00 Vivek Patil McMaster University
$125.00 Ajay Sharma JAMK University of Applied Science,Finland
$125.00 Sharicia Mason Jacobs University Bremen
$125.00 Dr. Janelle Christine Simmons Liberty University
$125.00 Hardik Bhaavani Christ College, Rajkot
$125.00 Devin Otto University of California at Davis
$36.40 GAURAV GOYAL national institute of technology jamshedpur
$36.40 Matthew Gaiser Queen's University
$36.40 Kaelan Lupton Queen's University
$36.40 Lweendo Muntanga University of Central Florida
$36.40 Sara S California State University, Long Beach
$36.40 Gunvir Kalra Queen's University
$36.40 Jessica Somers Middlesex University
$36.40 Faheem Vellore University of Arkansas - Little Rock
$36.40 Brian Wynder Ursinus College
$36.40 Akash Reddy Indian Institute of Technology - Hyderabad
$36.40 Clayton Drew University of Massachusetts
$10.50 Matthew Hroma Northwestern University
$10.50 Margarita Samborskaya University of Cambridge
$10.50 Katherine Marsh North Carolina State University
$10.50 Olga Schmal Austin Peay State University
$10.50 Graham Hardison University of Texas at Austin
$10.50 Noelle Ware Penn Foster
$10.50 Phillips Staninski University of Chicago
$10.50 Festus Musyoki Moi University
$10.50 Grace M. Florida State University
$10.50 K R Georgia Institute of Technology
$10.50 Athanasia Vovou Warwick
$10.50 Megan Beisser Eastern Michigan University
$10.50 Richard Papenfus The University of Oklahoma
$10.50 Aayam Sharma
$10.50 Hillary Simmons University of Central Florida
$10.50 Siddhi Kasliwal Indian Institute of Technology - Bombay
$10.50 Joshua Y. Ansong Düsseldorf
$10.50 Haley Cheek Pennfoster
$10.50 Nandan Kumar IIEST
Submission questions


What is your gender?

(Required)
male
female
prefer not to say

What is your age? 

(Required)
under 18
18-22
23-26
27-30
30+

Where do you buy your grooming products currently?  Check all that apply.

(Required)
Pharmacy (Walgreens/CVS/Rite-Aid/etc.)
Grocery Store
Retail Superstore (Target/Walmart/etc.)
Online
Hair Salons / Barbers
Specialty Store / Boutique
Other

Do you shop for groceries?

(Required)
yes
no

If you shop for groceries, what is your primary grocery store? 

0 characters Average: 1696 characters
Your solution must be at least 200 characters long