What is your groundbreaking product idea for men's facial hair care?
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top 50%
18 months ago
Small pic kroger grooming 2

Facial hair continues to be a 'growing' trend for Millennial men!  Barbers are offering new services specifically for facial hair, and product options continue to expand as men dedicate increased time and care to their facial hair, approaching it almost as a fashion accessory.  We want to better understand what Millennial men are doing for facial hair grooming currently, as well as develop new products that they would love to use!


Begin by answering the survey questions below. 

Next, we are interested in new and creative ideas for facial hair care products for Millennial men that can be applied to facial hair (i.e. not razors, gadgets, appliances, etc.). Please share your idea(s) by answering the following short-answer questions in the open text box:

  1. How engaged are you when it comes to grooming?  Specifically, how involved are you with facial hair grooming?  (i.e. minimal or basic grooming versus a more involved routine)
  2. What is your innovative idea for a new product that would enhance facial hair style?  Be sure to include the purpose of your product (think convenient cleaning, facial hair styling, etc.) and why it would appeal to Millennial men. 

**Please include a visual (sketch, image, mock-up, drawing, etc.) if it helps to convey your product idea.


  • Your product should appeal to men with facial hair, from stubble to a longer beard.
  • Avoid ideas for new appliances, razors, or gadgets.  We are looking for product ideas that can be applied to facial hair.
  • We have already been considering ideas for the following: 
    • beard wipes 
    • oils 
    • washes 
    • beard masks 
    • scent boosters
  • If your idea falls in one of these categories, please be sure to expand and explain why your specific product idea is something novel. 
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
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Submission questions

What is your gender?

prefer not to say

What is your age? 

under 18

Where do you buy your grooming products currently?  Check all that apply.

Pharmacy (Walgreens/CVS/Rite-Aid/etc.)
Grocery Store
Retail Superstore (Target/Walmart/etc.)
Hair Salons / Barbers
Specialty Store / Boutique

Do you shop for groceries?


If you shop for groceries, what is your primary grocery store? 

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