Anonymous Company
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Next Challenge: Our next social media product promotion is in your hands! |
Facial hair continues to be a 'growing' trend for Millennial men! Barbers are offering new services specifically for facial hair, and product options continue to expand as men dedicate increased time and care to their facial hair, approaching it almost as a fashion accessory. We want to better understand what Millennial men are doing for facial hair grooming currently, as well as develop new products that they would love to use!
Begin by answering the survey questions below.
Next, we are interested in new and creative ideas for facial hair care products for Millennial men that can be applied to facial hair (i.e. not razors, gadgets, appliances, etc.). Please share your idea(s) by answering the following short-answer questions in the open text box:
- How engaged are you when it comes to grooming? Specifically, how involved are you with facial hair grooming? (i.e. minimal or basic grooming versus a more involved routine)
- What is your innovative idea for a new product that would enhance facial hair style? Be sure to include the purpose of your product (think convenient cleaning, facial hair styling, etc.) and why it would appeal to Millennial men.
**Please include a visual (sketch, image, mock-up, drawing, etc.) if it helps to convey your product idea.
Considerations:
- Your product should appeal to men with facial hair, from stubble to a longer beard.
- Avoid ideas for new appliances, razors, or gadgets. We are looking for product ideas that can be applied to facial hair.
- We have already been considering ideas for the following:
- beard wipes
- oils
- washes
- beard masks
- scent boosters
- If your idea falls in one of these categories, please be sure to expand and explain why your specific product idea is something novel.
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
| Top 10% share $1,000 | Next 15% share $400 | Next 25% share $200 |
| $125.00 |
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Keren Chen Virginia Polytechnic Institute and State University | |
| $125.00 |
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Heather Curtis Duke University | |
| $125.00 |
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Vivek Patil N/A | |
| $125.00 |
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Ajay Sharma JAMK University of Applied Science,Finland | |
| $125.00 |
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Sharicia Mason Jacobs University Germany | |
| $125.00 |
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Dr. Janelle Christine Simmons Liberty University | |
| $125.00 |
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Hardik Bhaavani Christ College, Rajkot | |
| $125.00 |
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Devin Otto University of California at Davis | |
| $36.40 |
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Gaurav Goyal national institute of technology jamshedpur | |
| $36.40 |
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Matthew Gaiser Queen's University | |
| $36.40 |
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Kaelan Lupton Queen's University | |
| $36.40 |
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Lweendo Muntanga University of Central Florida | |
| $36.40 |
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Sara S California State University, Long Beach | |
| $36.40 |
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Gunvir Kalra Queen's University | |
| $36.40 |
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Jessica Somers Middlesex University | |
| $36.40 |
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Faheem Vellore University of Arkansas - Little Rock | |
| $36.40 |
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Brian Wynder Ursinus College | |
| $36.40 |
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Akash Reddy Indian Institute of Technology - Hyderabad | |
| $36.40 |
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Clayton Drew University of Massachusetts | |
| $10.50 |
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Matthew Hroma Northwestern University | |
| $10.50 |
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Margarita Samborskaya University of Cambridge | |
| $10.50 |
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Katherine Marsh North Carolina State University | |
| $10.50 |
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Olga Schmal Austin Peay State University | |
| $10.50 |
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Graham Hardison University of Texas at Austin | |
| $10.50 |
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Noelle Ware Penn Foster | |
| $10.50 |
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Adrian Haasler McGill University | |
| $10.50 |
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Festus Musyoki Moi University | |
| $10.50 |
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Grace Montgomery Florida State University | |
| $10.50 |
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Karl R Georgia Institute of Technology | |
| $10.50 |
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Athanasia Vovou Warwick | |
| $10.50 |
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Megan Beisser Eastern Michigan University | |
| $10.50 |
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Richard Papenfus The University of Oklahoma | |
| $10.50 |
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Aayam Sharma | |
| $10.50 |
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Hillary Simmons University of Central Florida | |
| $10.50 |
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Siddhi Kasliwal Indian Institute of Technology - Bombay | |
| $10.50 |
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Joshua Yeboah Ansong University of Mines and Technology | |
| $10.50 |
|
Haley Cheek Pennfoster | |
| $10.50 |
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Nandan Kumar Indian Institute of Engineering Science and Technology, Shibpur |
