How can we help you achieve your home ownership dream?
business economics finance business mortgage home ownership millenials
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31 months ago
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Home owners are waiting longer than ever (over 6 years!) to make the switch from renting to owning. Because of this trend, home ownership in the United States has hit a 48-year low. A large cause of this is that Millennials (aged 18-34) are more attracted to the flexibility of renting than owning, despite the fact that purchasing a home is likely to be 25% cheaper than paying a landlord.

At Nationstar, we want to make sure that everyone has the opportunity to purchase a home, to invest in themselves and their family, and to stop losing money on rent. In order to better achieve this goal, we want to hear about your dream home ownership experience.

Deliverables

1. What is your “home ownership dream”?

- What type of "home" would you want?

- When would you want to own it?

2. Other than monetary barriers (e.g. debt and student loans), what prevents you or could prevent you from achieving that dream?
- What obstacles are stopping you?

- What considerations would make you wait to buy?

3. What can Nationstar do right now to help you achieve your dream (now or in the future)?
- How can we cater to your financial needs?

- What new programs or opportunities should we be providing millennials?

Things to consider:

The best solutions will identify deep insights about the behaviors and emotions of younger buyers. Additionally, they will propose a feasible method to address these concerns and obstacles.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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