Understanding what motivates millennials--America's largest group of consumers--is crucial for any organization that wants to stay relevant over the next few decades. As a life insurance company, we are deeply interested in finding long-term strategies that will help millennials meet their financial and health goals. We want to be there for millennials, serving as an integral part of how they manage those important aspects of life. 

Part of being there for millennials is learning the "exchange value" they seek for sharing personal data or for completing activities and tasks. What financial or health info will they share, and in exchange for what?