Help us understand what millennials are willing to share, and for what rewards or incentives. Specifically:

If you could design a new rewards and incentive program for a life insurance company to encourage good health and financial behavior:

1. What rewards, discounts, and or experiences should be offered? (e.g., may include, but not be limited to, gift cards, discounts, electronics, donations to charities, concert tickets, etc.)
   
   1. How would your answer change for a system of small, immediate rewards?
   2. What about if you were accruing points toward a larger reward?
2. What data do you think millennials are willing to share in exchange for a reward? (e.g. may include, but not be limited to, wearable tech information, geolocation, financial information, etc.)
3. What should a participant be rewarded for? (e.g. may include, but not be limited to, physical activity, achieving a health or financial goal, winning a competition, or something else, etc.)
4. What kind of health and financial competitions or challenges would you want to participate in? Think about self-set goals vs. company-set goals, and who you would want to compete against: friends, family, co-workers, etc.?

What “influencers” (e.g., friends, family, companies, workplace, classmates, organizations) are most successful in:

1. Motivating you to set, monitor, visualize, and achieve your health goals? Why?
2. Motivating you to set, monitor, visualize, and achieve your financial goals? Why?
3. Engaging you until you achieve a particular goal? How?
4. Delivering on promises to reward you for behaviors? How so?
   1. Please share details on any companies that have NOT delivered on promises.

NOTE: We are looking for both general and unique ideas, so please provide creative, outside the box solutions.