There's a growing consumer preference for snacks and mini-meals rather than the traditional three square meals a day.  In fact, packaged snack consumption is increasing globally at 5%, and today's on-the-go consumers are eating an average of 4-5 snack foods a day! We want to offer consumers the ideal snack food.  This snack should be something new that isn't on shelves today and that consumers (or a segment of them) will be excited to try!