What's your Ferrero Rocher packaging design for Christmas or Valentine's?
humanities & arts marketing design graphic design graphics packaging
$1,600
top 50%
42
submissions
DONE
2 months ago
Small pic fr single

NOTE: This challenge is only open to solvers in Japan, Korea, Hong Kong, Australia, and Taiwan, or solvers in the United States who grew up in one of those countries.

For decades, Ferrero Rocher has been the dream treat for many in Europe and the United States. A whole hazelnut with smooth chocolaty cream inside a wafer shell, covered in milk chocolate and hazelnut pieces, eating Ferrero Rocher is an unrivaled experience.

As Ferrero Rocher expands to new markets, we want to develop a new packaging to match. As we grow in Korea, Hong Kong, Thailand, Singapore, Australia, and New Zealand, we want to build excitement around Christmas and Valentine's Day and make buying Ferrero Rocher a holiday tradition.

Deliverables

Show us your design for exterior sleeve Ferrero Rocher packaging with a Christmas or Valentine's Day theme. Your solution should include the following:

  1. At least one visual that illustrates your packaging concept. High-quality designs are encouraged. Your design should focus on the sleeve that goes around the outside of a multi-candy package. 
  2. What about your design is holiday themed? How does it appeal to consumers in our target markets?

IMPORTANT: The only thing that can be changed are the graphics on the sleeve that goes around a multi-candy package. Your sleeve size can be no larger than 1.7 x 8.5 x 8.5 inches. See this example of a France-themed sleeve:


    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Leaderboard
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
$200.00 A The Hong Kong Polytechnic University School of Design
$200.00 L Cornell University
$200.00 E Pomona College
$200.00 Square pic 60 82c9416a 5dd1 4c53 b5bd cd71099377e8
$200.00 H University of California at Berkeley
$66.70 Picture?width=160
$66.70 Square pic 60 0 Fashion Institute of Technology
$66.70 Picture?width=160 University of Central Florida
$66.70 M University of Central Florida
$66.70 Picture?width=160 University of Central Florida
$66.70 Y Stevens Institute of Technology
$20.00 K National Taiwan Normal University
$20.00 Square pic 60 minimalistic diving Temple University
$20.00 Square pic 60 img 20140616 1 Pennsylvania State University
$20.00 Picture?width=160 The Hong Kong Polytechnic University
$20.00 G University of Nottingham Malaysia
$20.00 Picture?width=160 University of Central Florida
$20.00 Picture?width=160 The American University in Cairo
$20.00 Square pic 60 e53dd26f 0de7 4696 88f4 453d579cc520 Penn Foster
$20.00 Picture?width=160 University of Central Florida
$20.00 Picture?width=160