What's your Ferrero Rocher packaging design for Christmas or Valentine's?
humanities & arts marketing design graphic design graphics packaging
$1,600
top 50%
90%
entries reviewed
DONE
17 days ago
Small pic fr single

NOTE: This challenge is only open to solvers in Japan, Korea, Hong Kong, Australia, and Taiwan, or solvers in the United States who grew up in one of those countries.

For decades, Ferrero Rocher has been the dream treat for many in Europe and the United States. A whole hazelnut with smooth chocolaty cream inside a wafer shell, covered in milk chocolate and hazelnut pieces, eating Ferrero Rocher is an unrivaled experience.

As Ferrero Rocher expands to new markets, we want to develop a new packaging to match. As we grow in Korea, Hong Kong, Thailand, Singapore, Australia, and New Zealand, we want to build excitement around Christmas and Valentine's Day and make buying Ferrero Rocher a holiday tradition.

Deliverables

Show us your design for exterior sleeve Ferrero Rocher packaging with a Christmas or Valentine's Day theme. Your solution should include the following:

  1. At least one visual that illustrates your packaging concept. High-quality designs are encouraged. Your design should focus on the sleeve that goes around the outside of a multi-candy package. 
  2. What about your design is holiday themed? How does it appeal to consumers in our target markets?

IMPORTANT: The only thing that can be changed are the graphics on the sleeve that goes around a multi-candy package. Your sleeve size can be no larger than 1.7 x 8.5 x 8.5 inches. See this example of a France-themed sleeve:


    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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