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How can we make natural grocery stores a bigger, better part of your life?
business marketing strategy marketing food food service food & beverage brainstorming idea generation consumer insights
top 50%
47 months ago
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Natural grocery stores like Whole Foods, Sprouts, and New Seasons, are quickly becoming the markets of choice for many consumers. These stores succeed by offering unique, high-quality options and standing out as unmistakably different than the traditional chain grocery store. 

We want your help making the natural grocery store more valuable to you. In this challenge, we're looking for ideas that will make natural grocery stores a bigger part of your life and more supportive in your quest for healthy living. Ideas can impact everything from the in-store experience to something outside of your store visit, and can address anything from your health goals, to making parenting easier, to whatever is important to you.


Tell us your best idea(s) for making natural grocery stores a bigger, better, and more supportive part of your life. Specifically, answer the following questions in detail:

  1. How do you use natural grocery stores? What do you typically buy when you shop at one? Why do you choose to shop at a natural store for something instead of a traditional supermarket?
  2. How would you change natural grocery stores to make them more important in your life? Think about how these stores might be more valuable to you as a consumer, and provide a detailed explanation of what they could do and why it would be effective.
  3. What could these stores do to make you feel like they are more supportive of you? What goals could they help you achieve, and how?

Top answers will be realistic, unique (unseen in the grocery industry), and achievable in the next five years.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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