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How can we make natural grocery stores a bigger, better part of your life?
Challenge Type: business
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$1,600
top 50%
207
submissions
DONE
70 months ago

Natural grocery stores like Whole Foods, Sprouts, and New Seasons, are quickly becoming the markets of choice for many consumers. These stores succeed by offering unique, high-quality options and standing out as unmistakably different than the traditional chain grocery store. 

We want your help making the natural grocery store more valuable to you. In this challenge, we're looking for ideas that will make natural grocery stores a bigger part of your life and more supportive in your quest for healthy living. Ideas can impact everything from the in-store experience to something outside of your store visit, and can address anything from your health goals, to making parenting easier, to whatever is important to you.

Deliverables

Tell us your best idea(s) for making natural grocery stores a bigger, better, and more supportive part of your life. Specifically, answer the following questions in detail:

  1. How do you use natural grocery stores? What do you typically buy when you shop at one? Why do you choose to shop at a natural store for something instead of a traditional supermarket?
  2. How would you change natural grocery stores to make them more important in your life? Think about how these stores might be more valuable to you as a consumer, and provide a detailed explanation of what they could do and why it would be effective.
  3. What could these stores do to make you feel like they are more supportive of you? What goals could they help you achieve, and how?

Top answers will be realistic, unique (unseen in the grocery industry), and achievable in the next five years.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
Leaderboard
$47.60 Anre Tanner Eastern Washington University
$47.60 Marie Calderon University of Central Florida
$47.60 Milana Vracar The University of Nice Sophia Antipolis
$47.60 Shivani Tomar H N B garhwal
$47.60 Katie McMullen University of Wisconsin
$47.60 Carlos Martínez Landivar
$47.60 Jarric Ramos University of California, Irvine
$47.60 Karl Zechiel University of Central Florida
$47.60 Sarah McCabe BCIT
$47.60 Amy Griffin Seminole State College of Oklahoma
$47.60 Derrick Wesley University of New Orleans
$47.60 Sarita Dangi delhi university
$47.60 Alan Chen University of Massachusetts
$47.60 Aayam Sharma
$47.60 Katherine Burke Keene State College
$47.60 Pedro M University of Providence
$47.60 Christopher Adjei-Frimpong University of Mines and Technology, Tarkwa
$47.60 Devan Lewis Liberty University
$47.60 TJ Fritts University of Tennessee
$47.60 Grace M. Florida State University
$47.60 Jessica P. Miami Dade College
$12.90 Rylee Olsson University of Melbourne
$12.90 Bryan Itner University of Central Florida
$12.90 Toby Howell University of Central Florida
$12.90 Aurora Lewark University of Central Florida
$12.90 Zachary Gettis University of Central Florida
$12.90 Tyler Herret University of Central Florida
$12.90 Patric Mann
$12.90 Christian Reale University of Central Florida
$12.90 Kayla Hurn University of Central Florida
$12.90 Avery Vela
$12.90 Joshua Y. Ansong UMaT
$12.90 Rose O Trinity Western University
$12.90 Fabiola Abigail UCF
$12.90 Hardik Bhaavani Christ College, Rajkot
$12.90 Ruth Lyons New College of the Humanities
$12.90 Vivek Patil McMaster University
$12.90 Kristen Rose
$12.90 Kiersten O'Hara Douglas College
$12.90 Nontobeko Mandisa Magwaza University of South Africa
$12.90 Jamila Abdul Maroof
$12.90 Thomas Fischer IHK Oberschwaben Weingarten
$12.90 Brandon Albin
$12.90 Monica Uppal University of Calgary
$12.90 Kiersten Wilde University of Michigan
$12.90 Shardul Gharat Indian Institute of Technology - Hyderabad
$12.90 Aditi Gupta SRM Institute of Science and Technology
$12.90 Soumya Kumar University of British Columbia
$12.90 Amanda Sears York University Glendon Campus
$12.90 Lindsay Johnson University of Central Florida
$12.90 Evan Hunniecutt University of Central Florida
$12.90 Jon Mills University of North Carolina at Chapel Hill
$3.80 Tamika Hamlet Northern Ontario School of Medicine
$3.80 Clayton Drew University of Massachusetts
$3.80 Tommy To University of Central Florida
$3.80 Keven Medina University of Central Florida
$3.80 Saul Torres University of Central Florida
$3.80 Jackson Cleary University of Central Florida
$3.80 Arianna Bowman University of Central Florida
$3.80 becky hamilton SRUC
$3.80 Angeley Constant Carleton University
$3.80 Lukas Kirsch
$3.80 Katie Schmaltz UCSD
$3.80 Taryn Penna Sarah Lawrence College
$3.80 Sumana Mahata UCSD
$3.80 Jyll Hardy University of Arizona
$3.80 Saihyun Genie Kim
$3.80 C W Princeton University
$3.80 Priscilla Feliciano University of Central Florida
$3.80 Siddharth Tomar UTU
$3.80 Harshit Sharma Indian Institute of Technology - Jodhpur
$3.80 Justin Dyer Brigham Young University
$3.80 Phillips Staninski University of Chicago
$3.80 Gunvir Kalra Queen's University
$3.80 Lisa Nguyen University of British Columbia
$3.80 Mohit Kalra University of Toronto
$3.80 Tashalee Brown Cornell University
$3.80 Gandhari Nawalage University of Nottingham Malaysia
$3.80 Ritika Kalra Queen's University
$3.80 Bin Zhang Lehigh University
$3.80 Henry Johnson Penn Foster / Kabu: The Science of Everthing
$3.80 Winter Rose University
$3.80 Flora Lourenco Savannah College of Art and Design
$3.80 Daniel Wijaya McGill University
$3.80 Casey Potts Penn Foster
$3.80 Giri Sivakoti Northwest Missouri State University
$3.80 Matthew Gaiser Queen's University
$3.80 Daniel Erazo University of Central Florida
$3.80 Kyle Manley Central Connecticut State University
$3.80 Elaina Ripo University of Central Florida
$3.80 Nick Trepcos University of Central Florida
$3.80 Juan Rivera University of Central Florida
$3.80 Cindy Lowe Penn Foster
$3.80 Joseph Parascando University of Central Florida
$3.80 Matthew Herald University of Tennessee
$3.80 Zane Bennett
$3.80 Tina Wu Carnegie Mellon University
$3.80 Rizwan Ahmed NED UET
$3.80 Kristina Grimsley University of Central Florida
$3.80 Matthew Burger University of central florida
$3.80 Mark Elliott University of Central Florida
$3.80 Kristy Ng Ryerson University
$3.80 Victoria Marin University of Central Florida
$3.80 Delaney Bannar University of Central Florida
Submission questions


What is your age?

(Required)

What is your gender?

(Required)

What is your annual household income?

(Required)

How frequently do you shop at a natural grocery store?

(Required)

Which of the following natural grocery stores do you shop at more than once a year?

(Required)
Fresh Market
New Seasons
Sprouts
Whole Foods
Earth Fare
Fresh Thyme
Traader Joe's
A local co-operative
None of the above

Please indicate who lives with you in your household (select all that apply)

(Required)
Partner or spouse
Parent(s)
Child under 2
Child 2-12
Child 13-17
Child 18+
Relative other than parents
Unrelated roommates
0 characters Average: 1650 characters
Your solution must be at least 200 characters long
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