Propose a crazy new naturals-focused skin cleansing product
business advertising marketing skin product develpoment
top 50%
29 months ago
Small pic natural

We make personal care products, which includes all things skin cleansing. An area we are excited to explore is “Naturals” focused skin cleansing, or skin cleansing solutions that unlock the power of nature to naturally boost skin health and take a more holistic approach to skin cleansing. Two key examples of naturals focused skin cleansing products are below:

Aesop fabulous facial cleanser: Olive oil and aloe vera based; packed with intelligently sourced ingredients like the calming Roman Chamomile Oil and the rejuvenating and cleansing Rosemary Leaf.

OY! (Organic Young): Foaming clear skin face wash, organic/vegan, contains willow bark to reduce inflammation and kill bacteria.

Here are some key terms that embody naturals: Energised, locally sourced, sustainable, brightness, holistic, rejuvenation.

We are looking for crazy, outside the box and unique ideas for skin cleansing products that fall into these categories or another one you propose in the biology space?


For this challenge, think NATURE, ORGANIC, RAW. Please also solve our other challenge with BIOLOGICAL, SCIENTIFIC, GENETIC, ideas.

Propose a crazy new naturals-based skin cleansing product for MEN or WOMEN:

1. Add “MensNaturals” or “WomensNaturals” to the top of your submission as a tag we will use to sort submissions.

2. What is your crazy new skin cleansing product and how does it work?

3. What elements of your skin cleansing product make it fall into the “naturals” space?

4. (Optional) Sketches, drawings, mock-ups, charts, videos, advertisements or any other visuals that better illustrate your thoughts

As of 9/14 we are most interested in WOMEN'S products but all ideas are welcome.

Bonus: Repeat the challenge for more than one product (be sure to use a tag from section one for each product).

Things to consider:

- Solve quick! This is a short run challenge, so get your submission in ASAP. Early submissions will get extra consideration.

- Get outside the box! We’re looking for crazy, awesome new ideas to propose to focus groups, so whacky new concepts are encouraged.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
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