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How would you apply the subscription model to a new product or service?
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26 months ago
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The subscription economy is about as Millennial as avocado toast.  Over 90% of Millennials have active subscription services, whether its online services for music or data storage to product box subscriptions for everything from dog food to daily vitamins.  With an annual growth rate of 200% since 2011, it may seem as though there's a subscription box for everything!  However, we believe there remains untapped potential in the world of subscriptions, both for services and customized products.


We are interested in new ideas for subscription services or products that are not already available to consumers.  Think about how you would apply the subscription model to a new service or product in a way that would be more convenient, customized, or simply more enjoyable for consumers.  (Hint: If you've ever dreamed of curating your own subscription box, this could be your chance!) 

Now answer the following:

  1. What is your idea for a new subscription service or product?  Be sure to think creatively and apply the subscription model to something new, whether it's entertainment, a new type of experience, a new set of products, etc.  
  2. Tell us how your subscription would work.  What are subscribers receiving?  What level of customization is happening?  Please be sure to share anything crucial that would help us to better understand your idea.
  3. In 1-2 sentences, tell us what inspired your idea.
  4. What are the key benefits to consumers?  Why would they want to subscribe to your idea?  (If there's a specific consumer segment or demographic, please tell us here!).


You will be graded on a 1-10 scale for overall quality of your idea.  Additionally, we will be awarding more points to submissions that are clear and concise (length does not equal quality). Last but not least, be sure you do your research on available subscriptions so that you are proposing something new!

    Submissions will be graded on the following criteria:
  • Rating
Reward Tiers
4 Winners
will receive $50 each
8 Honorable Mentions
will receive $25 each
$50.00 Square pic 60 img 8396 University of Central Florida
$50.00 Square pic 60 jordan lake picture Duke University
$50.00 Square pic 60 img 0044 square Georgia Institute of Technology
$50.00 Square pic 60 img 1747 California Institute of Technology
$25.00 Square pic 60 fb img 1562930613828 The Maharaja Sayajirao University of Vadodara, Gujarat
$25.00 Picture?width=160 University of South Florida
$25.00 Square pic 60 59bb1af3328e460bbb93c912083f334b.edited
$25.00 Picture?width=160 Indian Institute of Management - Indore
$25.00 V
$25.00 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
$25.00 Square pic 60 njphotoshootjanelle Liberty University
Submission questions

What is your country of residence?


If you answered "other" above, please tell us your country of residence.


What is your age?

under 18
18 - 22
23 - 26
27 - 30
31 - 35
36 - 40

What is your gender?

prefer not to say

Do you currently have active subscription services?  (think of services within entertainment, music, data storage, etc.)


Do you currently receive any subscription boxes / products?


What is your favorite subscription service? *If you don't have one, simply type "NA"


What is your favorite subscription box?  *If you don't have one, simply type "NA"

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