Skip to Main Content
If animals are off the table, where will we get our protein?
food science nutrition food food & beverage global health environmental awareness protein chemistry consumer insights research and development environmental issues
top 50%
46 months ago
Small pic iff 4

As the world's population continues to grow, non-meat protein sources are becoming increasingly relevant.  There's currently a disproportionate amount of agricultural land being used for animal farming, which not only results in high levels of pollution, CO2 emissions and water usage, but still falls far short of meeting global protein needs.  Fortunately there are new alternatives that can help humans from the looming consequences of  sourcing protein from animals.  Here are three we want to focus on:  

These alternative proteins have unique advantages and possible difficulties, and they may elicit a wide range of responses from consumers, from disgust to delight!  For this challenge, we want you to research these next generation proteins (begin with the links above) and share your insights on their potential future with consumers.    


We are interested in the future of non-animal proteins, including insect protein, lab-grown protein, and single-cell protein to be used in food or beverages for human consumption.  Specifically, answer the following: 

  1. For each of these non-animal proteins (1. insect, 2. lab-grown, 3. single-cell), describe why or why not they appeal to you as a consumer.   Which would you be most open to try and why?  
  2. Based on your research, what are the most important benefits to each of these three alternative proteins?  Benefits could be environmental, humanitarian, nutritional, etc.  
  3. What do you see as the biggest obstacles facing these three non-meat proteins?  Be specific.
  4. Propose a possible solution, as outlandish as it might seem, to help overcome the obstacle you described in question 3.  Your solution should increase the consumer appeal of at least one of these alternative proteins.
  5. Which of these proteins has the strongest potential to be the 'next generation protein?' (i.e. Which one has the strongest likelihood of widespread consumer adoption/appeal?) Why?  


    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$55.60 Square pic 60 for researchgate3 Universitat Rovira i Virgili
$55.60 Picture?width=160 Centennial College
$55.60 K Minerva Schools at KGI
$55.60 Square pic 60 img 1747 California Institute of Technology
$55.60 Square pic 60 10 31 14 pro Walden University
$55.60 K
$55.60 Picture?width=160 Masaryk University
$55.60 Square pic 60 img 1520 2 University of Windsor
$55.60 Square pic 60 20220413 071449 UMaT
$55.60 Square pic 60 t53r33gt6k IIEST
$55.60 W University
$55.60 Square pic 60 17634532 274979156286681 5324467297012794676 n University of Windsor
$55.60 Square pic 60 fb img 15189333738841761 University of Mines and Technology, Ghana
$55.60 Square pic 60 10509767 750077488405767 5688518498692542683 n
$55.60 N Johns Hopkins University
$55.60 W Rutgers, The State University of New Jersey
$55.60 Square pic 60 img 1907 University of Florida
$55.60 Picture?width=160 University of Central Florida
$14.80 J New School University
$14.80 Square pic 60 img 1088 University of California at Berkeley
$14.80 Square pic 60 ajay pic JAMK University of Applied Science,Finland
$14.80 K University of Connecticut
$14.80 Picture?width=160 Singapore Management University
$14.80 Square pic 60 aaeaaqaaaaaaaak7aaaajgq1ngrknzzlltrhntutndmzmy05yti5ltjinjy4zgvkymiynq University of Central Florida
$14.80 J University of Arizona
$14.80 I University of Ottawa
$14.80 D University of Central Florida
$14.80 K Douglas College
$14.80 Picture?width=160