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Introduce the “Orange is the New Black” book to the show’s fans
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77 months ago
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In 2013, the Netflix original series "Orange is the New Black" quickly became one of the most popular and critically-adored television series in recent memory. But before the show was winning awards, it was a book called "Orange is the New Black: MY Time in a Women’s Prison," a 2010 memoir by Piper Kerman that told the story of her time as an inmate in a women’s prison. Many members of the show’s large and devoted fanbase, especially the younger high school to college-aged watchers, are not aware of the original book.


Propose the best way to alert fans of the show to the fact that "Orange is the New Black" is based on a book. Your solutions should do the following:

(1) Focus on the 18-25 year old age demographic.

(2) Think outside the box of traditional banner and social media advertising. Get creative!

(3) Encourage the target audience to get engaged in a conversation about the book.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
5 Winners
will receive $150 each
5 Honorable Mentions
will receive $50 each
$150.00 Square pic 60 img 8333222 Quinnipiac University
$150.00 K Walden University
$150.00 Square pic 60 img 9884 University of California at Berkeley
$150.00 Square pic 60 11392870 10203205968909066 5707355421201820364 n Cornell University
$150.00 Square pic 60 11046691 1558752397746425 6499900853823651455 n California State University at Fullerton
$50.00 Square pic 60 dsc00397 College of Charleston
$50.00 N University of Minnesota
$50.00 Square pic 60 1558379 10202720845135231 4532116038246170388 n Michigan State University
$50.00 Square pic 60 pic University of Colorado
$50.00 Square pic 60 profile pic Western Kentucky University
Submission questions

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