Introduce the “Orange is the New Black” book to the show’s fans
$1,000
top 10
543
submissions
DONE
21 months ago

In 2013, the Netflix original series "Orange is the New Black" quickly became one of the most popular and critically-adored television series in recent memory. But before the show was winning awards, it was a book called "Orange is the New Black: MY Time in a Women’s Prison," a 2010 memoir by Piper Kerman that told the story of her time as an inmate in a women’s prison. Many members of the show’s large and devoted fanbase, especially the younger high school to college-aged watchers, are not aware of the original book.

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Deliverables

Propose the best way to alert fans of the show to the fact that "Orange is the New Black" is based on a book. Your solutions should do the following:

(1) Focus on the 18-25 year old age demographic.

(2) Think outside the box of traditional banner and social media advertising. Get creative!

(3) Encourage the target audience to get engaged in a conversation about the book.

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This challenge has received 543 submissions
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