Kimberly-Clark
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Next Challenge: How would you improve our customer experience? |
For women with light bladder leakage, pads are a must. However, the need to be discrete and private about pad use is often hampered by the packaging used for Poise pads. Our product is easily identified as a pad when seen, and the opening and application process is noisy and recognizable. For a woman in need of discretion, this can be a debilitating situation that leads to uncomfortable and embarrassing moments. The packaging closest to the pad (called primary packaging) looks bulky and visually unappealing, causing an inconvenience to our consumers when carrying it to the bathroom or storing it in a purse or their home. Finally, the packaging provides no help at disposing of pads discretely.
We think it's time to come up with new packaging for Poise incontinence pads, with innovative packs that have higher consumer appeal.
Show us your redesign for the packaging around Poise incontinence pads. In your response, include detailed answers to the following questions:
- How can we redesign the packaging directly around the pad so that it is discrete before use and easily disposed of without anyone else noticing?
- Include visuals to help illustrate your idea. Anything from sketches to CAD renderings are acceptable, but they should be highly detailed.
- State your age and gender.
Your idea must keep the product clean prior to use, and the product must be folded in the packaging. Top submissions will seek to make the product seem high-quality, tidy, and cleanly designed during its entire life cycle.
NOTE: Please do not use Google Drive for your visuals.
Consider the typical use life for a pad:
• The customer purchases the product in shelf packaging in store
• Bring home
• Take product out of packaging OR remain in shelf packaging
• Transport to temporary location (gym locker, desk drawer, car, purse)
• Transport to bathroom
• Remove primary packaging
• Remove peel strip if necessary
• Place product in underwear, wear for varied duration
• Remove product
• Wrap in old primary packaging, if kept in purse
• Wrap in toilet paper
• Put in zip lock in purse
• Throw away without wrapping
-
Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
| Top 10% share $1,000 | Next 15% share $400 | Next 25% share $200 |
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Mohamed Gaber Minerva Schools at KGI | |
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Michelle Sanchez Dickinson College | |
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noah kreiger Wake Forest University |
