How would you customize/personalize your skincare experience?
business hygiene insights skincare personalization customization
$1,600
top 50%
325
submissions
DONE
2 months ago
Small pic skincare

In the era of connected consumers, delivery of personalized experiences are essential. Our company, a world-leading manufacturer of personal care products, predicts that customization/personalization will become important features and trends in the personal care industry. With advances in manufacturing agility and IoT integration, we finally have the ability to take customization/personalization to the consumer. When it comes to skincare specifically, (e.g., face care, body care, and sun care) customization/personalization are key because they let the experience truly be yours, tailored exactly to your needs and wants. 

The extent to which skincare products can be customized/personalized is only limited by your imagination. We are excited to learn how personalizing your skincare experience could enhance your overall experience.

Deliverables

Tell us your idea for customization/personalization in the skincare space (products for face, body, and sun protection). Specifically, answer the following questions in detail:

  1. What about the skincare experience, from the overall experience to the ability to connect with the internet of things, would you personalize and/or customize? How would you change it?
  2. Explain your reasoning. What about the current offering doesn't meet your needs and wants?
  3. Explain, in detail, how these personalizations/customizations would improve your skincare experience.
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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Submission questions

How much more money, in US dollars, would you pay for one month's supply of your personalized and/or customized product over the price you'd pay for a similar amount of the currently available product options?

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