Anonymous Company
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Next Challenge: How can we mobilize students to build a more inclusive community? |
In the era of connected consumers, delivery of personalized experiences are essential. Our company, a world-leading manufacturer of personal care products, predicts that customization/personalization will become important features and trends in the personal care industry. With advances in manufacturing agility and IoT integration, we finally have the ability to take customization/personalization to the consumer. When it comes to skincare specifically, (e.g., face care, body care, and sun care) customization/personalization are key because they let the experience truly be yours, tailored exactly to your needs and wants.
The extent to which skincare products can be customized/personalized is only limited by your imagination. We are excited to learn how personalizing your skincare experience could enhance your overall experience.
Tell us your idea for customization/personalization in the skincare space (products for face, body, and sun protection). Specifically, answer the following questions in detail:
- What about the skincare experience, from the overall experience to the ability to connect with the internet of things, would you personalize and/or customize? How would you change it?
- Explain your reasoning. What about the current offering doesn't meet your needs and wants?
- Explain, in detail, how these personalizations/customizations would improve your skincare experience.
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
| Top 10% share $1,000 | Next 15% share $400 | Next 25% share $200 |
| $30.30 |
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Marina Radovanovic Brock University | |
| $30.30 |
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Matthew Gaiser Queen's University |