Skip to Main Content
Propose a personalized beverage solution to maximize consumer well-being
food science customer satisfaction nutrition technology customer experience mental health health customer engagement idea generation creativity skills
top 50%
61 months ago
Small pic coke 1

We want to stay at the forefront of the health and customization needs of our consumers.  We are seeking creative ways to personalize our line of beverages in a way that positively impacts peoples' well-being.  The beverage personalization should be tailored to an individual's needs or preferences in order to maximize his or her physical, mental, or spiritual well-being.  


Propose a solution that personalizes beverages in order to maximize an individual's well-being.  Your proposal can be a new product, package, equipment, technology solution, or a combination!  Specifically, please answer the following:

  1. What is your solution?  Is it a new product, packaging, equipment, technology solution, or a combination of these?   *We are especially interested in package, equipment, and service-related ideas!
  2. How does your solution personalize an individual's beverage intake based on his or her needs or preferences?
  3. How does your solution improve peoples' well-being physically, mentally, or spiritually?  
  4. What do you see as a feasible timeline for your solution to be implemented?  Could it be on the market today, or would you project it for the next 5-10 years?  

Bonus: Submit a visual (sketches, drawings, CAD renderings, mock-ups, charts, videos, graphs, etc) to support your idea.  This is highly encouraged!


  • -We are seeking ideas for personalized beverages on an individual level.  An idea for a new product that comes in one or a limited number of varieties is not personalized on an individual level.    
  • -Beverages could range from teas, juice, water, coffee, dairy, plant-based beverages, etc. 
  • -Please avoid ideas that relate to pharmaceuticals / medicine.
  • -Solution examples: 
    • 1) A consumer is diagnosed as pre-diabetic.  He/she met with a dietician  who made dietary recommendations, and the consumer wants to easily customize their beverage choices for the day/week to meet a targeted nutritional profile.  They are then able to go online or in-store and select their options based on their nutritional goals.  
    • 2) Someone fills out a survey and provides their DNA for testing.  Customized beverages are then delivered to the consumer to meet their nutrition and health goals and their unique needs.  
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Feasibility
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$71.40 Picture?width=160
$71.40 A University of Edinburgh
$71.40 Square pic 60 profile picture Webster University
$71.40 N McMaster University
$71.40 E Purdue University
$71.40 Square pic 60 virginia tech Virginia Polytechnic Institute and State University
$71.40 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
$71.40 Square pic 60 10 31 14 pro Walden University
$71.40 Square pic 60 img 1915  2 University of Southern California
$71.40 Square pic 60 015365a   University of Maryland
$71.40 S The Ohio State University
$71.40 C University of Virginia
$71.40 Square pic 60 retrolga University of Providence
$71.40 Square pic 60 wp 20140415 004 Delhi University
$20.00 J New School University
$20.00 S College of Engineering-Trivandrum
$20.00 Square pic 60 20986256 10212532789906916 2097171505 n St. Laurence High School Jakarta
$20.00 A University of Calgary
$20.00 A Arizona State University
$20.00 Square pic 60 mindsumo dp University of Florida
$20.00 Picture?width=160 Middlesex University
$20.00 Square pic 60 photo 2 Jacobs University Bremen
$20.00 A University of Calgary
$20.00 S University of King's College
$20.00 Square pic 60 img 20180429 wa0010 Loyola-ICAM college
$20.00 Square pic 60 my image Stevens Institute of Technology
$20.00 Square pic 60 img 1432 Penn Foster University
$20.00 Picture?width=160 Arizona State University
$20.00 P Baruch College