Next Challenge: How can we improve the clinical trials experience for patients?
Propose a personalized beverage solution to maximize consumer well-being
food science customer satisfaction nutrition technology customer experience mental health health customer engagement idea generation creativity skills
See more like this check out our active challenges
$1,600
top 50%
136
submissions
DONE
7 months ago
Small pic coke 1

We want to stay at the forefront of the health and customization needs of our consumers.  We are seeking creative ways to personalize our line of beverages in a way that positively impacts peoples' well-being.  The beverage personalization should be tailored to an individual's needs or preferences in order to maximize his or her physical, mental, or spiritual well-being.  

Deliverables

Propose a solution that personalizes beverages in order to maximize an individual's well-being.  Your proposal can be a new product, package, equipment, technology solution, or a combination!  Specifically, please answer the following:

  1. What is your solution?  Is it a new product, packaging, equipment, technology solution, or a combination of these?   *We are especially interested in package, equipment, and service-related ideas!
  2. How does your solution personalize an individual's beverage intake based on his or her needs or preferences?
  3. How does your solution improve peoples' well-being physically, mentally, or spiritually?  
  4. What do you see as a feasible timeline for your solution to be implemented?  Could it be on the market today, or would you project it for the next 5-10 years?  

Bonus: Submit a visual (sketches, drawings, CAD renderings, mock-ups, charts, videos, graphs, etc) to support your idea.  This is highly encouraged!

Considerations: 

  • -We are seeking ideas for personalized beverages on an individual level.  An idea for a new product that comes in one or a limited number of varieties is not personalized on an individual level.    
  • -Beverages could range from teas, juice, water, coffee, dairy, plant-based beverages, etc. 
  • -Please avoid ideas that relate to pharmaceuticals / medicine.
  • -Solution examples: 
    • 1) A consumer is diagnosed as pre-diabetic.  He/she met with a dietician  who made dietary recommendations, and the consumer wants to easily customize their beverage choices for the day/week to meet a targeted nutritional profile.  They are then able to go online or in-store and select their options based on their nutritional goals.  
    • 2) Someone fills out a survey and provides their DNA for testing.  Customized beverages are then delivered to the consumer to meet their nutrition and health goals and their unique needs.  
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Feasibility
Leaderboard
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
$71.40 Picture?width=160
$71.40 A University of Edinburgh
$71.40 Square pic 60 17265078 269410500136128 1613200527685755567 n Webster University
$71.40 N University of Western Ontario
$71.40 E Purdue University
$71.40 Square pic 60 virginia tech Virginia Polytechnic Institute and State University
$71.40 Square pic 60 matthew gaiser calgary bow headshot 1 Queen's University
$71.40 Square pic 60 10 31 14 pro Walden University
$71.40 Square pic 60 img 1915 2 University of Southern California
$71.40 Square pic 60 015365a University of Maryland
$71.40 S The Ohio State University
$71.40 C University of Virginia
$71.40 Square pic 60 pedros.2016 University of Providence
$71.40 Square pic 60 wp 20140415 004 Delhi University
$20.00 J New School University
$20.00 S College of Engineering-Trivandrum
$20.00 Square pic 60 20986256 10212532789906916 2097171505 n St. Laurence High School Jakarta
$20.00 A University of Calgary
$20.00 A Arizona State University
$20.00 Square pic 60 mindsumo dp University of Florida
$20.00 Picture?width=160 Middlesex University
$20.00 Square pic 60 20170718 110500 Jacobs University Germany
$20.00 A University of Calgary
$20.00 S University of King's College
$20.00 Square pic 60 13892325 1364977526870000 5667708091737894924 n Loyola-ICAM college
$20.00 Square pic 60 my image Stevens Institute of Technology
$20.00 Square pic 60 img 1432 Penn Foster University
$20.00 Picture?width=160 Arizona State University
$20.00 P Baruch College
$20.00 Square pic 60 12308493 10201029305732303 1442379250838636915 n Christ University
$20.00 V N/A
$20.00 Square pic 60 snapchat 1756470828 Ferris State University
$20.00 J SUNY College at Oswego
$20.00 Picture?width=160 University of Central Florida
$5.90 C Seneca
$5.90 Picture?width=160 University of Toronto
$5.90 Square pic 60 12019927 1701094250119348 3612663342353153593 n Radford University
$5.90 Square pic 60 13616353 643013915851205 461378038 o faculty of petroleum and mining engineering
$5.90 E Pennsylvania State University
$5.90 M Yale University
$5.90 Square pic 60 ahahahaha Yorkville University
$5.90 J University of Maryland
$5.90 4jhz9hw normal McMurry University
$5.90 H New School University
$5.90 C Rutgers, The State University of New Jersey
$5.90 Picture?width=160 Northern Illinois University
$5.90 I University of Sydney
$5.90 C Tennessee Tech University
$5.90 A City University of New York
$5.90 J N/A
$5.90 Picture?width=160 Indian Institute of Technology - Madras
$5.90 T University of Florida
$5.90 Square pic 60 img 0737 Marist College at Poughkeepsie
$5.90 Square pic 60 pic Université de Provence
$5.90 Square pic 60 17952476 1684641301551689 6648452926014530897 n JAMK University of Applied Science,Finland
$5.90 Square pic 60 img 7404 Anna university ,Chennai
$5.90 Square pic 60 joshgrossguth Los Angeles Community College District
$5.90 G JKUAT
$5.90 Square pic 60 dsc06977 Anna University
$5.90 E
$5.90 M Rutgers, The State University of New Jersey
$5.90 C Saint Louis University
$5.90 R Rutgers, The State University of New Jersey
$5.90 Square pic 60 11050223 10153120927128762 3119406520990423955 n 1 Brigham Young University - Idaho
$5.90 Picture?width=160 Virginia Commonwealth University
$5.90 Square pic 60 aaeaaqaaaaaaaanaaaaajdrlnte5mjqwltniotetndmxmy04n2mzltvjognlnwqzztfinq University of Moratuwa
$5.90 Square pic 60 teja budapest Purdue University
$5.90 Picture?width=160 University of metaphysics