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Propose a personalized beverage solution to maximize consumer well-being
food science customer satisfaction nutrition technology customer experience mental health health customer engagement idea generation creativity skills
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17 months ago
Small pic coke 1

We want to stay at the forefront of the health and customization needs of our consumers.  We are seeking creative ways to personalize our line of beverages in a way that positively impacts peoples' well-being.  The beverage personalization should be tailored to an individual's needs or preferences in order to maximize his or her physical, mental, or spiritual well-being.  

Deliverables

Propose a solution that personalizes beverages in order to maximize an individual's well-being.  Your proposal can be a new product, package, equipment, technology solution, or a combination!  Specifically, please answer the following:

  1. What is your solution?  Is it a new product, packaging, equipment, technology solution, or a combination of these?   *We are especially interested in package, equipment, and service-related ideas!
  2. How does your solution personalize an individual's beverage intake based on his or her needs or preferences?
  3. How does your solution improve peoples' well-being physically, mentally, or spiritually?  
  4. What do you see as a feasible timeline for your solution to be implemented?  Could it be on the market today, or would you project it for the next 5-10 years?  

Bonus: Submit a visual (sketches, drawings, CAD renderings, mock-ups, charts, videos, graphs, etc) to support your idea.  This is highly encouraged!

Considerations: 

  • -We are seeking ideas for personalized beverages on an individual level.  An idea for a new product that comes in one or a limited number of varieties is not personalized on an individual level.    
  • -Beverages could range from teas, juice, water, coffee, dairy, plant-based beverages, etc. 
  • -Please avoid ideas that relate to pharmaceuticals / medicine.
  • -Solution examples: 
    • 1) A consumer is diagnosed as pre-diabetic.  He/she met with a dietician  who made dietary recommendations, and the consumer wants to easily customize their beverage choices for the day/week to meet a targeted nutritional profile.  They are then able to go online or in-store and select their options based on their nutritional goals.  
    • 2) Someone fills out a survey and provides their DNA for testing.  Customized beverages are then delivered to the consumer to meet their nutrition and health goals and their unique needs.  
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Feasibility
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