Anonymous Company
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Next Challenge: What is your idea for a sustainable and cost-effective alternative to mineral oil? |
We want to stay at the forefront of the health and customization needs of our consumers. We are seeking creative ways to personalize our line of beverages in a way that positively impacts peoples' well-being. The beverage personalization should be tailored to an individual's needs or preferences in order to maximize his or her physical, mental, or spiritual well-being.
Propose a solution that personalizes beverages in order to maximize an individual's well-being. Your proposal can be a new product, package, equipment, technology solution, or a combination! Specifically, please answer the following:
- What is your solution? Is it a new product, packaging, equipment, technology solution, or a combination of these? *We are especially interested in package, equipment, and service-related ideas!
- How does your solution personalize an individual's beverage intake based on his or her needs or preferences?
- How does your solution improve peoples' well-being physically, mentally, or spiritually?
- What do you see as a feasible timeline for your solution to be implemented? Could it be on the market today, or would you project it for the next 5-10 years?
Bonus: Submit a visual (sketches, drawings, CAD renderings, mock-ups, charts, videos, graphs, etc) to support your idea. This is highly encouraged!
Considerations:
- -We are seeking ideas for personalized beverages on an individual level. An idea for a new product that comes in one or a limited number of varieties is not personalized on an individual level.
- -Beverages could range from teas, juice, water, coffee, dairy, plant-based beverages, etc.
- -Please avoid ideas that relate to pharmaceuticals / medicine.
- -Solution examples:
- 1) A consumer is diagnosed as pre-diabetic. He/she met with a dietician who made dietary recommendations, and the consumer wants to easily customize their beverage choices for the day/week to meet a targeted nutritional profile. They are then able to go online or in-store and select their options based on their nutritional goals.
- 2) Someone fills out a survey and provides their DNA for testing. Customized beverages are then delivered to the consumer to meet their nutrition and health goals and their unique needs.
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Feasibility
will share $1,000
will share $400
will share $200
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