Anonymous Company
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Next Challenge: How might an insurance company drive digital engagement with customers and build brand love? |
Single-cup coffee is a growing trend at home and away from home, allowing consumers to prepare one cup of coffee at a time. For example, in almost 20 years since the Keurig was first introduced, the single-cup coffeemaker has become a staple of kitchens and workplaces alike. As this trend continues to grow, what do future products and appliances look like for single-cup?
Tell us what you believe the future of single-cup coffee will look like. Specifically, provide detailed responses for the following questions:
- What will the single-cup coffee appliance of the future be like? How will it look? What features and capabilities will it have that current single-cup coffeemakers don't have? Provide an illustration or image if you can! What type of coffee product would go into it?
- What trends in coffee will single-cup appliances need to incorporate in the future? How do you see America's tastes in coffee changing in the next twenty years?
- Would this appliance go in all environments: at home and away from home in commercial settings?
- Would the appliance offer other types of coffee-style drinks or just black coffee? If so, what kind?
- Create an image, mockup, or design to help illustrate your idea.
CRITERIA: Remember that single-cup coffee should be convenient, consistent from cup to cup, and sustainable. Single-serve coffee appliances should be able to accommodate a wide range of types of coffee-style drinks.
BONUS: If you can tackle the problem of package waste, please do! We know some single-serve coffee cups are getting questioned because of the waste and lack of sustainability.
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
will receive $150 each
will receive $50 each
| $150.00 |
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Jonathan Cheng Drexel University | |
| $150.00 |
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Joseph Illingworth University of Utah | |
| $150.00 |
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Erod Keaton Baybay Virginia Polytechnic Institute and State University | |
| $150.00 |
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Pearce Kelley University of Massachusetts - Lowell | |
| $150.00 |
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Lucas Sanders University of Florida | |
| $50.00 |
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Marlena Ruthe Iowa State University of Science and Technology | |
| $50.00 |
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Juan Pablo Silvestre Instituto de Empresa | |
| $50.00 |
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Brian Tsan University of California, Merced | |
| $50.00 |
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Kate Szan University of Connecticut | |
| $50.00 |
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Dana Shk University of British Columbia |