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How can we positively sway people's opinions on dairy?
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$800
top 50%
243
submissions
DONE
7 months ago
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A number of today’s trends are steering people away from consuming dairy.  There’s no doubt you’ve noticed the rise of plant-based and non-dairy alternatives (almond milk latte, anyone?) as many consumers have continued to choose dairy foods less frequently. We want to hear directly from you what you think about dairy foods, in particular what problems you may have with them and why you may not choose them for yourself.  Just as importantly, we also want to hear your unique ideas that will bring dairy foods back into the spotlight in a positive way!

Deliverables

We want to understand the problems people see with dairy foods (milk, butter, cheese, yogurt, ice cream, pudding, etc.) and find unique ways to address them.  Specifically, answer the following:

  1. What are the main issues you see with dairy foods?  Why?
  2. How could these problems be addressed?  If it helps to focus your answer, choose one problem you described in question 1 and propose a solution for it.  

Considerations:  For deliverable 2, we are open to any type of idea you may have!  For example, you could propose a marketing / communications idea, packaging, consumer education, offering a new spin on an existing dairy product, etc.  

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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Submission questions

What is your age?

(Required)
under 18
18 - 22
23 - 26
27 - 30
30+

Which dairy foods do you eat regularly?  Select all that apply.

(Required)
Milk
butter
yogurt
cheese
ice cream
pudding
cottage cheese
half & half
cream
I do not eat dairy products regularly
other

If you selected "other" above, what dairy food(s) do you eat? 

How frequently do you eat dairy foods?

(Required)
at least once a day
several times a week
once a week
several times a month
once a month or less
never

If you are not choosing dairy, what types of alternatives are you choosing?  Select all that apply.

(Required)
Almond
Coconut
Soy
Pea
Rice
Cashew
Hemp
Flax
Oat
Other (please specify in question below)

If you selected "other"above, what dairy alternative(s) do you choose?

Are there kids in the household where you live?  

(Required)
Yes there are kids
No there are not kids

If you answered "yes" that there are kids in your household, please select the ages of the kids below by checking all that apply: 

Infant
Ages 1-4
Ages 5-8
Ages 9-12
Ages 13-16
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