Skip to Main Content
How can we positively sway people's opinions on dairy?
food science marketing communication product marketing food community engagement trend analysis idea generation consumer insights
$800
top 50%
243
submissions
DONE
45 months ago
Small pic land o lakes 3

A number of today’s trends are steering people away from consuming dairy.  There’s no doubt you’ve noticed the rise of plant-based and non-dairy alternatives (almond milk latte, anyone?) as many consumers have continued to choose dairy foods less frequently. We want to hear directly from you what you think about dairy foods, in particular what problems you may have with them and why you may not choose them for yourself.  Just as importantly, we also want to hear your unique ideas that will bring dairy foods back into the spotlight in a positive way!

Deliverables

We want to understand the problems people see with dairy foods (milk, butter, cheese, yogurt, ice cream, pudding, etc.) and find unique ways to address them.  Specifically, answer the following:

  1. What are the main issues you see with dairy foods?  Why?
  2. How could these problems be addressed?  If it helps to focus your answer, choose one problem you described in question 1 and propose a solution for it.  

Considerations:  For deliverable 2, we are open to any type of idea you may have!  For example, you could propose a marketing / communications idea, packaging, consumer education, offering a new spin on an existing dairy product, etc.  

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $500
Next 15%
will share $200
Next 25%
will share $100
Actual individual rewards will be based on the total number of eligible solutions.
Leaderboard
$20.00 B Leicester
$20.00 Square pic 60 linkedin picture University of Connecticut
$20.00 A ENSIIE
$20.00 S University of Central Florida
$20.00 M Indiana University
$20.00 D University of Central Florida
$20.00 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
$20.00 Square pic 60 42179542 2217415888270472 1200362759875723264 n The University of Nice Sophia Antipolis
$20.00 Square pic 60 november 2017 Southwestern Assembly of God University
$20.00 P Cornell University
$20.00 Square pic 60 rvz 2719 University of California, Los Angeles
$20.00 Picture?width=160 University of Central Florida
$20.00 Square pic 60 screen shot 2018 01 11 at 12.55.51 pm University of Central Florida
$20.00 Picture?width=160 University of Central Florida
$20.00 C KUL
$20.00 M Ohio State University
$20.00 P Oral Roberts University
$20.00 D Texas Tech University
$20.00 Square pic 60 joseph profile picture Massey University
$20.00 Picture?width=160 North Carolina State University
$20.00 S Drexel University
$20.00 Square pic 60 img 20201203 185411 639 Brock University
$20.00 R York University
$20.00 Square pic 60 a SRM Institute of Science and Technology
$20.00 J University of California, Los Angeles
$5.60 Square pic 60 ahahahaha Yorkville University
$5.60 Z University of Central Florida
$5.60 E University of California at Berkeley
$5.60 M university of mauritius
$5.60 D University of Central Florida
$5.60 H New School University
$5.60 K