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Propose a new financial offering
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63 months ago
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United Nations Federal Credit Union (UNFCU) is a financial institution that serves the needs of the United Nations staff, UN Specialized Agencies, former international civil servants and their families globally. Our members are located in over 200 countries and territories.

In the past five years, smaller companies have launched services that focus on a specific financial product (e.g. wire transfers, peer-to-peer transfers, saving and investing). These niche start-ups are attracting younger customers away from traditional banks and credit unions.


Describe a persona and specific use case where UNFCU could differentiate itself from these start-ups and attract millennials. Specifically submit:

1. A description of your persona (location, age, gender, etc)

2. The financial prod