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Propose a high protein food or snack that is perfect for active consumers
food science product development nutrition food idea generation product innovation
$1,600
top 50%
155
submissions
DONE
26 months ago
Small pic activelifestyle

The evidence that supports living an active lifestyle is indisputable. By keeping active, people can enjoy benefits like lower rates of health conditions and disease, improved mood, higher energy levels, better sleep, and the list goes on.

It's important to pair an active lifestyle with a healthy diet in order to truly maximize the benefits. Protein in particular is essential. There are many types of plant and animal proteins, all with different benefits. For this challenge, we want you to think about new product ideas for a high protein food/snack/drink. One that mixes both dairy proteins with other forms of protein for the ultimate product.

Deliverables

Please answer the following questions:

1) What is your idea for a high protein food/snack/drink targeted for active consumers?

  • What plant-based proteins would you mix with dairy protein to form your idea?
  • How would the product be consumed? (ex. drink, bar, etc.)

2) Why did you choose your specific blend of proteins for your product? (ex. taste, health benefits, sustainability, etc.)

3) How does your product idea specifically appeal to consumers with an active lifestyle?

    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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