Anonymous Company
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Next Challenge: How is the evolution of cuisine in Europe going to change in the future? |
What's the perfect name for our new body filler and putty products?
$1,600
top 50%
235
submissions
DONE
92 months
Our company is launching a new line of innovative automotive body filler and putty products designed to meet the needs of consumers tackling many automotive and household repair problems. Whether you have a ding or dent in your car, rock scrape on your boat, or cracks in your home walls, we will have the right product for your repair.
We need your help in creating a compelling name for our new sub-brand, which will be bolstered by our well-known company brand. The new sub-brand has the benefits of being durable, non-shrinking, and permanent while drying quickly and being easily sanded and painted. Despite being an automotive focused product, many carpenters and residential contractors use the products in their daily repair jobs. Thus, the new brand will be marketed to both homeowners and auto Do-it-Yourself customers.
The sub-brand is currently positioned as mid-tier (neither premium nor value) and has the potential to appear on-shelf at stores like Home Depot, Lowes, Advance Auto, NAPA and even Wal-Mart.
Deliverables
Create and invent new names which concisely convey the market position, benefit promise, or functional use of the product. Specifically:
- Propose at least one name for this product.
- Propose a brand tagline to pair with your brand name.
Top solutions will meet the following criteria:
- • Appeal to homeowners, contractors, and auto do-it-yourselfers.
- • Appeal to shoppers who tackle tough jobs themselves.
- • Convey a versatile product with many uses, yet retain its automotive roots.
- • Avoid names which convey a highly technical aspect or make the product seem too difficult to use.
- • The new name should be smart/clever and compelling, but not "hokey" or humorous in tone.
-
Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
Leaderboard
| $41.70 |
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Samantha Thompson Brock University | |
| $41.70 |
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Kyle Townsend High Point University | |
| $41.70 |
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Meg Plooy University of York St. John | |
| $41.70 |
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Ashley Koranteng George Mason University | |
| $41.70 |
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Weeam Ben Rejeb McGill University | |
| $41.70 |
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chidinma ogbu University of Texas at Dallas | |
| $41.70 |
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Pedro M University of Providence | |
| $41.70 |
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Maria Belanger Langara College | |
| $41.70 |
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Arefeh Sherafati Washington University in St. Louis | |
| $41.70 |
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Rafael Hoekstra Universitat Rovira i Virgili | |
| $41.70 |
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Vivek Patil McMaster University | |
| $41.70 |
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Michelle Sanchez Dickinson College | |
| $41.70 |
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theophilus Adatsi university of ghana | |
| $41.70 |
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Julia Sigal | |
| $41.70 |
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Ryan Holcombe Virginia Polytechnic Institute and State University | |
| $41.70 |
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Mike Mallen Penn Foster | |
| $41.70 |
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Jamal Syed Karlsruhe Institute of Technology | |
| $41.70 |
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Sharicia Mason Jacobs University Bremen | |
| $41.70 |
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Gimhani Uthpala University of Moratuwa | |
| $41.70 |
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Nicholas Fermin University of Central Florida | |
| $41.70 |
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Victory k. Joseph Stratford university | |
| $41.70 |
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Joseph Illingworth University of Utah | |
| $41.70 |
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ganesh kumar Anna University | |
| $41.70 |
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Joseph Eavarone University of Central Florida | |
| $11.40 |
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Hayward Chan University of Toronto | |
| $11.40 |
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Juanita Robinson not currently enrolled | |
| $11.40 |
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Austin Jeffers | |
| $11.40 |
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Lisa Silshtut DePaul University | |
| $11.40 |
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Jenna Hein University of Memphis | |
| $11.40 |
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Joshua Zorn University of Wisconsin - OshKosh | |
| $11.40 |
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Sumana Mahata UCSD | |
| $11.40 |
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Nina Younadam San Diego State University | |
| $11.40 |
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Katie Bauder Simon Fraser University | |
| $11.40 |
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Clara Birch University of Toronto | |
| $11.40 |
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Madison Rae Pennsylvania State University | |
| $11.40 |
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Francis Daniel Santia Harvard University | |
| $11.40 |
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Harmony Mohr University of Pittsburgh | |
| $11.40 |
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Debra Hamel Yale University | |
| $11.40 |
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Oliver Bilbao UACH | |
| $11.40 |
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hollie jones itawamba community college | |
| $11.40 |
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Olajide Olaoluwa University of Lagos | |
| $11.40 |
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Ahmëd Mäzen sohag univesity | |
| $11.40 |
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Marwan Ahmed German University in Cairo | |
| $11.40 |
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Alexandria Parkinson Penn Foster | |
| $11.40 |
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L Gelauff Stanford University | |
| $11.40 |
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Jamie Davis Penn Foster | |
| $11.40 |
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Amanda Roberts Penn Foster | |
| $11.40 |
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Malvina Ongaro Siena University | |
| $11.40 |
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Melissa J. California Polytechnic State University | |
| $11.40 |
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AJ Capuano Purdue University | |
| $11.40 |
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Josh Lyman University of Oregon | |
| $11.40 |
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Clement Ferris University of Massachusetts | |
| $11.40 |
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Shae Komant University of Alberta | |
| $11.40 |
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Ellen Rathe Marist College at Poughkeepsie | |
| $11.40 |
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Adithya Santhosh Madras University | |
| $11.40 |
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Jamell Enns Red River College | |
| $11.40 |
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Garrett Hairston Texas A&M University | |
| $11.40 |
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Barbrianna Dawkins University of the West Indies | |
| $11.40 |
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Noah Montgomery | |
| $3.40 |
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Aron Rosing Miami University | |
| $3.40 |
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Gayatri Yeole Mumbai university | |
| $3.40 |
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Gabe Jones Penn Foster | |
| $3.40 |
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Abin Krishnan P U JSSTU | |
| $3.40 |
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Sara-Maya Kaba Queen's University | |
| $3.40 |
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Hannah Hedstrom Lehigh University | |
| $3.40 |
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Kevin Ryu New York University | |
| $3.40 |
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Rebecca McNutt Nova Scotia Community College | |
| $3.40 |
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Cameron Morrison | |
| $3.40 |
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Justus de Groot DaVinci college | |
| $3.40 |
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Harris Wekselblatt University of Pennsylvania | |
| $3.40 |
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Jessica Somers Middlesex University | |
| $3.40 |
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Melissa Combs Penn Foster | |
| $3.40 |
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Nadia Rahman University of Texas at Dallas | |
| $3.40 |
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Naveen Kumar | |
| $3.40 |
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Sachi Shah Carnegie Mellon University | |
| $3.40 |
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GAURAV GOYAL national institute of technology jamshedpur | |
| $3.40 |
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Michael Calkins The University of Tampa | |
| $3.40 |
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Cameron Hazel Dublin Institute of Technology | |
| $3.40 |
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Mohamed Gaber Minerva Schools at KGI | |
| $3.40 |
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Ryan Snaadt Simpson College | |
| $3.40 |
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Riona Watson Tuskegee | |
| $3.40 |
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Mustafa Mosa University of Bahrain | |
| $3.40 |
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David Palazzolo University of Central Florida | |
| $3.40 |
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Valmir Prenaj University of Prishtina | |
| $3.40 |
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Logan Carter Penn Foster | |
| $3.40 |
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Retaj Ramadan University of Toronto | |
| $3.40 |
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Daniel Okeiyi Bells university | |
| $3.40 |
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Melissa Warshauer Bucknell University | |
| $3.40 |
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SAYANI BHOWMIK Jalpaiguri government engineering college | |
| $3.40 |
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Igor Reis University of Sydney | |
| $3.40 |
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Sara Mineo New College of Florida | |
| $3.40 |
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Amr Ahmed Monash University | |
| $3.40 |
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Mega Syafira Sman 50 jakarta | |
| $3.40 |
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Jocelyn Bosa Penn Foster | |
| $3.40 |
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Karthic Ashokan Cornell University | |
| $3.40 |
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Rosh Adhikari Webster University | |
| $3.40 |
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Tara Lienlokken Penn Foster | |
| $3.40 |
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Krista Jones Virginia Commonwealth University | |
| $3.40 |
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Greg Maino Villanova University | |
| $3.40 |
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Ashlee Reick | |
| $3.40 |
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Aditya sharma university of delhi | |
| $3.40 |
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Morgan Suydam | |
| $3.40 |
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Nicole McIntosh Spelman | |
| $3.40 |
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Josh Schmellenkamp University of Dayton | |
| $3.40 |
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Tejasvi Parupudi Purdue University | |
| $3.40 |
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Gunjan Sobhani IIT Guwahati | |
| $3.40 |
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Josh Ellis Western Carolina University | |
| $3.40 |
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Dario Soto Arizona State University | |
| $3.40 |
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Ethan Beaver Appalachian State University | |
| $3.40 |
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Clay MacTarnaghan Southwestern Assembly of God University | |
| $3.40 |
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Shivani Tomar H N B garhwal | |
| $3.40 |
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Kennis Kong New York University | |
| $3.40 |
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Neethan B University of Waterloo | |
| $3.40 |
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Cisco Vlahakis Stanford University | |
| $3.40 |
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Paula Judkowiak Baruch College | |
| $3.40 |
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Joseph Vargas Self tought | |
| $3.40 |
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Tara Fox Penn Foster | |
| $3.40 |
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Mumtaj Haghdadeh Poona,India |
Submission questions