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What's the perfect name for our new body filler and putty products?
business marketing strategy marketing branding consumer insights insights
top 50%
54 months ago
Small pic screen shot 2017 06 30 at 10.56.34 am

 Our company is launching a new line of innovative automotive body filler and putty products designed to meet the needs of consumers tackling many automotive and household repair problems. Whether you have a ding or dent in your car, rock scrape on your boat, or cracks in your home walls, we will have the right product for your repair.

We need your help in creating a compelling name for our new sub-brand, which will be bolstered by our well-known company brand. The new sub-brand has the benefits of being durable, non-shrinking, and permanent while drying quickly and being easily sanded and painted. Despite being an automotive focused product, many carpenters and residential contractors use the products in their daily repair jobs. Thus, the new brand will be marketed to both homeowners and auto Do-it-Yourself customers.

The sub-brand is currently positioned as mid-tier (neither premium nor value) and has the potential to appear on-shelf at stores like Home Depot, Lowes, Advance Auto, NAPA and even Wal-Mart. 


Create and invent new names which concisely convey the market position, benefit promise, or functional use of the product. Specifically:

  1. Propose at least one name for this product. 
  2. Propose a brand tagline to pair with your brand name.

Top solutions will meet the following criteria:

  • • Appeal to homeowners, contractors, and auto do-it-yourselfers.
  • • Appeal to shoppers who tackle tough jobs themselves.
  • • Convey a versatile product with many uses, yet retain its automotive roots.
  • • Avoid names which convey a highly technical aspect or make the product seem too difficult to use.
  • • The new name should be smart/clever and compelling, but not "hokey" or humorous in tone.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$41.70 Square pic 60 img 20201203 185411 639 Brock University
$41.70 K High Point University
$41.70 M University of York St. John
$41.70 A George Mason University
$41.70 W McGill University
$41.70 C University of Texas at Dallas
$41.70 Square pic 60 retrolga University of Providence
$41.70 M Langara College
$41.70 Picture?width=160 Washington University in St. Louis
$41.70 Square pic 60 for researchgate3 Universitat Rovira i Virgili
$41.70 V
$41.70 M Dickinson College
$41.70 T university of ghana
$41.70 Picture?width=160
$41.70 R Virginia Polytechnic Institute and State University
$41.70 Picture?width=160 Penn Foster
$41.70 Picture?width=160 Karlsruhe Institute of Technology
$41.70 Square pic 60 photo 2 Jacobs University Bremen
$41.70 Square pic 60 aaeaaqaaaaaaaanaaaaajdrlnte5mjqwltniotetndmxmy04n2mzltvjognlnwqzztfinq University of Moratuwa
$41.70 Picture?width=160 University of Central Florida
$41.70 V Stratford university
$41.70 Square pic 60 11705430 903745319687450 4945125255098988086 o University of Utah
$41.70 Square pic 60 dsc06977 Anna University
$41.70 J University of Central Florida
$11.40 Square pic 60 hc profile pic University of Toronto
$11.40 J not currently enrolled
$11.40 A
$11.40 Picture?width=160 DePaul University
$11.40 J University of Memphis
$11.40 J University of Wisconsin - OshKosh
$11.40 Square pic 60 img 1747 California Institute of Technology
$11.40 N