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How would you redesign the iconic t-shirt?
humanities & arts design fashion illustration fashion fashion design apparel
top 50%
45 months ago
Small pic hanes shirt

There may be nothing as universal and essential in modern society as the t-shirt. You probably spend less time with your phone and computer than with your t-shirts. This constant contact with the t-shirt makes it difficult to step back and think critically about how to radically redesign and improve this crucial piece of clothing.

Still, recent changes like going tagless show that innovation is possible. We want your help continuing the perfection of the t-shirt. No idea is too big or small: think about anything and everything related to the t-shirt, from purchase through the 500th time you wear it, right down to the material, stitching, design, and more.


Show us how you would improve the t-shirt. Specifically, complete the following:

  1. Describe, in detail, the change(s) you would make to the t-shirt. What do you want to improve, and why? Are your ideas focusing on the t-shirt as an outerwear or underwear/layering garment? How do you propose improving it? If you own t-shirts you can use as an example of any flaws or changes to make, take a photo and upload it!
  2. Include an original visual, be it a sketch, mockup, or rendering, that illustrates the design changes you propose making.

NOTE: If you upload your submissions as a PDF, Powerpoint, or Word attachment, please paste any text in that attachment in the main submission window as well.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$62.50 D University of California, Santa Barbara
$62.50 Square pic 60 20220413 071449 UMaT
$62.50 Square pic 60 linkedin dp University of Melbourne
$62.50 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
$62.50 R McMaster University
$62.50 S University of Central Florida
$62.50 Square pic 60 november 2017 Southwestern Assembly of God University
$62.50 Square pic 60 5f07a26e 0d7f 4015 9f1d 1761c6d97696 Queen's University
$62.50 K University of Connecticut
$62.50 Square pic 60 j
$62.50 Square pic 60 mindsumo dp University of Florida
$62.50 J City College San Francisco
$62.50 Square pic 60 images University of Madras
$62.50 Square pic 60 ashleigh edit Binghamton University, SUNY
$62.50 Picture?width=160
$62.50 T University of Central Florida
$18.20 P Regis University
$18.20 S University of Michigan
$18.20 M University of Central Florida
$18.20 Picture?width=160 University of Central Florida
$18.20 Square pic 60 img 20170604 074538 921 University Of Mumbai
$18.20 Square pic 60 linkedin1 McGill University
$18.20 Square pic 60 fb img 15189333738841761 University of Mines and Technology, Ghana
$18.20 G University of Delaware
$18.20 Square pic 60 img 20201203 185411 639 Brock University
$18.20 Square pic 60 img072 2 Harvard University
$18.20 Square pic 60 photo 2 Jacobs University Bremen
$18.20 T Old Dominion University
$18.20 Square pic 60 jmvi1 Universidad Santo tomas
$18.20 A Delhi University
$18.20 F University of Miami
$18.20 Picture?width=160