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How would you redesign the iconic t-shirt?
humanities & arts design fashion illustration fashion fashion design apparel
$1,600
top 50%
151
submissions
DONE
36 months ago
Small pic hanes shirt

There may be nothing as universal and essential in modern society as the t-shirt. You probably spend less time with your phone and computer than with your t-shirts. This constant contact with the t-shirt makes it difficult to step back and think critically about how to radically redesign and improve this crucial piece of clothing.

Still, recent changes like going tagless show that innovation is possible. We want your help continuing the perfection of the t-shirt. No idea is too big or small: think about anything and everything related to the t-shirt, from purchase through the 500th time you wear it, right down to the material, stitching, design, and more.

Deliverables

Show us how you would improve the t-shirt. Specifically, complete the following:

  1. Describe, in detail, the change(s) you would make to the t-shirt. What do you want to improve, and why? Are your ideas focusing on the t-shirt as an outerwear or underwear/layering garment? How do you propose improving it? If you own t-shirts you can use as an example of any flaws or changes to make, take a photo and upload it!
  2. Include an original visual, be it a sketch, mockup, or rendering, that illustrates the design changes you propose making.

NOTE: If you upload your submissions as a PDF, Powerpoint, or Word attachment, please paste any text in that attachment in the main submission window as well.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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