How would you redesign the iconic t-shirt?
humanities & arts design fashion illustration fashion fashion design apparel
top 50%
11 months ago
Small pic hanes shirt

There may be nothing as universal and essential in modern society as the t-shirt. You probably spend less time with your phone and computer than with your t-shirts. This constant contact with the t-shirt makes it difficult to step back and think critically about how to radically redesign and improve this crucial piece of clothing.

Still, recent changes like going tagless show that innovation is possible. We want your help continuing the perfection of the t-shirt. No idea is too big or small: think about anything and everything related to the t-shirt, from purchase through the 500th time you wear it, right down to the material, stitching, design, and more.


Show us how you would improve the t-shirt. Specifically, complete the following:

  1. Describe, in detail, the change(s) you would make to the t-shirt. What do you want to improve, and why? Are your ideas focusing on the t-shirt as an outerwear or underwear/layering garment? How do you propose improving it? If you own t-shirts you can use as an example of any flaws or changes to make, take a photo and upload it!
  2. Include an original visual, be it a sketch, mockup, or rendering, that illustrates the design changes you propose making.

NOTE: If you upload your submissions as a PDF, Powerpoint, or Word attachment, please paste any text in that attachment in the main submission window as well.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
$62.50 D University of California, Santa Barbara
$62.50 Square pic 60 20190812 104543 University of Mines and Technology, Ghana
$62.50 Square pic 60 linkedin dp University of Melbourne
$62.50 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
$62.50 R McMaster University
$62.50 S University of Central Florida
$62.50 Square pic 60 november 2017 Anabaptist Mennonite Biblical Seminary
$62.50 Square pic 60 5f07a26e 0d7f 4015 9f1d 1761c6d97696 Queen's University
$62.50 K University of Connecticut
$62.50 Square pic 60 j NA
$62.50 Square pic 60 mindsumo dp University of Florida
$62.50 J City College San Francisco
$62.50 Square pic 60 images University of Madras
$62.50 Square pic 60 ashleigh edit Binghamton University, SUNY
$62.50 Picture?width=160
$62.50 T University of Central Florida
$18.20 P Regis University
$18.20 S University of Michigan
$18.20 M University of Central Florida
$18.20 Picture?width=160 University of Central Florida
$18.20 Square pic 60 img 20170604 074538 921 University Of Mumbai
$18.20 Square pic 60 linkedin1 McGill University
$18.20 Square pic 60 fb img 15189333738841761 University of Mines and Technology, Ghana
$18.20 G University of Delaware
$18.20 Square pic 60 brock Brock University
$18.20 Square pic 60 img072 2 Harvard University
$18.20 Square pic 60 20170718 110500 Jacobs University Germany
$18.20 T Old Dominion University
$18.20 Square pic 60 jmvi2016 Universidad Santo tomas
$18.20 A Delhi University
$18.20 A Nairobi
$18.20 Picture?width=160 Moldova State University
$18.20 Picture?width=160
$18.20 Square pic 60 18278775 300478530383888 3363935450335225700 o  1 Liberty University
$18.20 L North South University
$18.20 R Penn Foster
$18.20 Square pic 60 img 20180909 080243 Rivers State University Of Science And Technology.
$18.20 A
$5.30 Picture?width=160 University of Massachusetts
$5.30 Square pic 60 1b9d5711443139.55b03cf86cc21 Iowa State University of Science and Technology
$5.30 Square pic 60 1webpage logo University of New Orleans
$5.30 Square pic 60 batten senior shoot 46 West Chester University
$5.30 Square pic 60 my mountbatten photo University of South Africa
$5.30 Picture?width=160 NCSU
$5.30 Square pic 60 tito image University of Chicago
$5.30 Picture?width=160 University of Central Florida
$5.30 M University of North Texas
$5.30 K California State Polytechnic University, Pomona
$5.30 Picture?width=160 University of Texas at Dallas
$5.30 S Union University
$5.30 Square pic 60 img 20180826 210927 235 Kerala technological university
$5.30 S mumbai university
$5.30 M University of Sydney
$5.30 Square pic 60 img 20180221 054030 Nairobi University
$5.30 Square pic 60 ajay pic JAMK University of Applied Science,Finland
$5.30 B Olympic College
$5.30 Square pic 60 img 20190209 091039 Christ College, Rajkot
$5.30 Picture?width=160 Sacramento City College
$5.30 E University of Central Florida
$5.30 Picture?width=160 Post University
$5.30 B Chabot-Las Positas
$5.30 J University of Oxford
$5.30 V University of Guelph
$5.30 Picture?width=160 Hillsborough Community College
$5.30 S Penn Foster
$5.30 S University of Manchester
$5.30 M University of Central Florida
$5.30 Picture?width=160 University of Wyoming
$5.30 Square pic 60 betty MOI UNIVERSITY MAIN CAMPUS
$5.30 Square pic 60 img 20170924 144943 Kerala technical University
$5.30 R UCF
$5.30 Square pic 60 screenshot 20180710 113027 crop 258x258 96x96 Null
$5.30 Picture?width=160 Texas A&M University
$5.30 Picture?width=160 University of Victoria
$5.30 J Drexel University
$5.30 A
Submission questions

What is your age?


What brand of t-shirts do you typically purchase?


Select all situations in which you often wear t-shirts:

As an undershirt or for layering
Working out
Around the house
Hanging out with friends

What country do you live in?

Drag and drop photos or image files into your solution 0 characters Average: 1649 characters
    Your solution must be at least 0 characters long
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